SEA SaaS Tracker: Tookitaki, Netcore Cloud, and Fiuu Updates

Three updates this cycle, dated 2026-03-24 through 2026-07-30: Tookitaki, Netcore Cloud, and Fiuu. None disclosed a subscription or transaction-fee pricing change. What shipped: one AML/AFC partnership MoU in Malaysia, one full platform rebrand around agentic AI, and one card-network licensing move plus a full-year payment-volume disclosure.

Tookitaki

• 2026-07-15: Tookitaki signed a Memorandum of Understanding with CloudMile to jointly build AI-driven financial crime prevention capability for Malaysia's financial services industry. The plan pairs Tookitaki's detection technology with CloudMile's cloud architecture and its AI-deployment work for regulated industries.
• To mark the MoU, the two companies co-hosted an invite-only executive briefing in Kuala Lumpur for C-suite leaders. Topics covered the shift from rule-based alert handling to real-time AI-driven detection, regulatory expectations, and cutting down false alerts.
• Quote from Abhishek Chatterjee, Founder and CEO of Tookitaki: "Together, Malaysian financial institutions get a smarter control environment — one that can adapt as threats evolve, not just react after the fact."
• Background, not this cycle's news but relevant context: Tookitaki opened a satellite office at Ayala Triangle Tower One in Makati City, Manila in March 2026. That formalized its Philippines presence after a year operating out of shared workspace. Its AML systems already run behind GCash, Maya, GoTyme, and PayMongo.
• No pricing change was disclosed for Tookitaki's AMLS or FinCense products this cycle. This is an MoU, not a signed commercial contract — a memorandum of intent to build joint capability, not a live deployment inside any named bank yet.
• Worth noting: a mid-sized Malaysian bank compliance team can spend upward of RM800,000 a year running a rules-based AML system alongside a dedicated analyst to chase down false positives. That's the real budget line Tookitaki's real-time layer is competing against. It's also a slower sale than the MoU headline suggests — bank procurement on financial-crime tooling routinely takes 12-18 months from pilot to signed contract.
• Sources: PR Newswire APAC (2026-07-15), Digital News Asia, The Vibes, New Straits Times, Manila Times, Macau Business, CybersecAsia.

Netcore Cloud

• 2026-07-29/30: Netcore Cloud rebranded to Netcore.ai, its formal move to position itself as an agentic marketing platform rather than a martech software vendor. Coverage carried both a July 29 and July 30 dateline depending on wire pickup.
• The rebrand centers on seven AI agents that the company says plan, execute, analyze, and optimize marketing campaigns autonomously across the customer lifecycle. All of them draw on a shared "Context Layer" — a real-time, consent-managed customer profile every agent reads from, so a signal picked up in one channel can change a decision in another.
• Netcore.ai says its engagement model ties vendor outcomes to client growth metrics (activation, campaign performance, revenue) rather than seat- or send-volume licensing, though no specific enterprise price list was published alongside the rebrand. For context, marketing teams in Singapore commonly pay SGD 800-1,500 a month per seat for platforms in this category. If the outcome-based model genuinely replaces that instead of running alongside it, that's a bigger shift than a name change.
• The company states it serves 6,500+ brands, with named clients including Walmart, Unilever, Tommy Hilfiger, Domino's, McDonald's, Pizza Hut, and Crocs, across India, Southeast Asia, the Middle East, North America, Europe, and Africa.
• No pricing change was disclosed. A rebrand plus a new engagement-model claim is a positioning move. Whether the outcome-based pricing actually replaces existing SEA contracts, or just runs alongside them, wasn't detailed in the announcement. Until a client names a number, I'd treat the growth-metrics pitch as marketing copy rather than a live commercial term.
• Sources: PR Newswire (2026-07-29/30, syndicated via Manila Times, Newswire.ca, ANI News, Macau Business, The AI Journal), Storyboard18, TechEdgeAI.

Fiuu

• 2026-03-24: Fiuu disclosed it processed USD 13 billion in total payment volume in 2025, up 32.65% from 2024, across more than 960 million transactions in Southeast Asia. Q4 2025 alone added USD 4.7 billion, on top of USD 8.3 billion processed across the first three quarters.
• In the same disclosure, Fiuu said it would expand Click-to-Pay, UnionPay acceptance, and cross-border payment capability through 2026.
• 2026-04-22: Fiuu launched Tap to Pay on iPhone for merchants in Malaysia. It lets a merchant accept contactless cards, Apple Pay, and other wallets directly through the Fiuu Virtual Terminal iOS app on an iPhone 11 or later — no separate payment terminal required. This follows Fiuu's December 2025 rollout of the same feature in Singapore.
• 2026-07-24: Fiuu secured a JCB Direct Acquiring Licence covering Malaysia, Singapore, and the Philippines, becoming a direct regional acquirer for JCB rather than routing through an intermediary. Fiuu said this enables in-house transaction processing, faster settlement, and more consistent service for merchants accepting JCB cards; Thailand is next on its list for the same licence. For scale, JCB reports 181 million cards issued globally and acceptance at 72 million merchants worldwide.
• That licence matters more than the press release tone suggests. A typical JCB merchant discount rate in the Philippines runs somewhere around PHP 2.50-3.50 per PHP 100 processed. Owning the acquiring relationship, instead of splitting that fee with an intermediary bank, is how Fiuu eventually undercuts it rather than just repricing what someone else already charges.
• No subscription or merchant-fee pricing change was disclosed across any of the three items.
• Read together: the March volume disclosure set the growth narrative, and the JCB licence is the concrete follow-through on the "expand card-network acceptance" plan Fiuu named in that same March report. The Tap to Pay rollout is the change a shopper actually notices day to day. The JCB licence is the one that changes Fiuu's own cost structure and settlement speed.
• Sources: SoyaCincau (2026-03-24, 2026-07-23), BusinessWorld Online (2026-07-24), Fintech News Malaysia, Malay Mail and Manila Times media-outreach syndication (2026-04-22), The Digital Banker, Back End News.

Coverage note

Zero pricing-tier changes across all three this cycle. Tookitaki's is a partnership MoU, not a shipped product or signed bank contract — worth watching for a named financial-institution deployment as the follow-up. Netcore Cloud's is a full rebrand with a new pricing philosophy claimed but not itemized. Fiuu's is the most concrete of the three: a licence that changes how it settles JCB transactions today, layered on top of a disclosed 2025 volume number and an already-shipped iPhone tap-to-pay feature. My read: Fiuu is the one to watch next quarter, because a direct acquiring licence changes unit economics immediately, while the other two are still selling intent. None of the three had been the primary subject of an earlier cycle in this tracker.