Broom
Indonesian platform that funds used-car dealer inventory through buyback, rather than selling them a management system
Broom is a Jakarta-based platform for Indonesian used-car dealers, founded in 2021. Its products are Broom Buyback (short-term working capital through a temporary car sale with a repurchase option), Broom Leasing Channeling (routing buyer leasing applications) and BroomHive (an offline marketplace for consignment and dealer-to-dealer trading, first opened in Jatiasih, Bekasi in April 2023). It reported more than 7,000 Teman Broom members across nine branches as of September 2023, spanning Greater Jakarta, Surabaya, Malang, Yogyakarta, Solo and Bali. It is a financing and marketplace platform, not a dealer management system — the vendor does not describe a dedicated inventory management module.
- ✓Addresses the constraint that actually caps a small showroom — cash locked in stock
- ✓Buyback rotates inventory without a retail discount
- ✓Dealer-to-dealer trading gives a sourcing channel beyond walk-in sellers
- ✓Physical branches in six metro areas, which matters for a trade that inspects cars in person
- ✓Leasing channeling lets a dealer offer finance without holding lender relationships
- ×Not a dealer management system — the vendor's own pages do not describe an inventory management product, so stock, costs and per-car margin still need somewhere to live
- ×Indonesia only; no coverage in Thailand, Malaysia, Vietnam, the Philippines or Singapore
- ×Commercial terms — buyback pricing, repurchase window, fees — are not published
- ×The most recent member and branch figures the vendor publishes are dated September 2023
- ×Financing exposure sits on the dealer, so the cost of the facility has to be compared against the days-held saving it buys
About Broom
Broom is a Jakarta-based platform for Indonesia's independent used-car showrooms, founded in 2021. It is not a dealer management system and does not present itself as one: its products solve the working-capital problem instead. Broom Buyback gives a dealer short-term cash against a car through a temporary sale with a repurchase option, documents submitted through the app; Broom Leasing Channeling routes a buyer's leasing application; and BroomHive is an offline marketplace, the first of which opened in Jatiasih, Bekasi in April 2023, for consignment and dealer-to-dealer trading. The company reported more than 7,000 Teman Broom members across nine branches as of September 2023.
Key Features
Best For
Southeast Asia Fit
The binding constraint on an independent used-car dealer in Southeast Asia is usually working capital, not software — every day a car sits is financing cost against a fixed margin, and bank floor-plan facilities are hard for small showrooms to obtain. Broom is one of the clearest examples of that constraint being addressed as a product rather than as a loan, and it is why a dealer's real technology spend in Indonesia often starts with a funding platform before it reaches an inventory system. Read it as the working-capital layer of a dealer stack, not as its DMS.
- Thailand fit
- None. Broom operates in Indonesia only. The equivalent constraint exists for Thai used-car lots (เต็นท์รถ), where stock is typically funded by the owner or by a floor-plan arrangement with a lender, but no Thai vendor in this corpus offers the same buyback structure as a product.
- SEA localization
- Indonesian and English site; branch network and product design are built for the Indonesian used-car trade specifically, including consignment and dealer-to-dealer conventions.
- SEA
- Indonesia
- ↗Broom offers Broom Buyback, Broom Leasing Channeling (BLC) and BroomHive (an offline marketplace opened April 2023 in Jatiasih, Bekasi); it reported 7,000+ Teman Broom members across nine branches as of September 2023 spanning Greater Jakarta, Surabaya, Malang, Yogyakarta, Solo and Bali; the page does not describe a dedicated inventory management systemverified 2026-08-18
- ↗Broom Official Website
- ↗Broom Pricing Plans
- ↗SEA Operational Audit 2026
We verify pricing and features via official vendor documentation and live platform audits. Software-listing.com is independent and may earn affiliate commissions from some links.
Related Analysis & Guides
Car Dealership Software in Southeast Asia: The Four Layers a Dealer Actually Buys (2026)
Clinic and Dental Software in Southeast Asia: The Two Features Imported Systems Don't Have (2026)
Why SEA SMEs Are Outgrowing Spreadsheets for Recruitment in 2026
The questions operators actually ask.
Is Broom a dealer management system?
No. Broom's own pages describe financing, buyback, leasing channeling and a marketplace; they do not describe a dedicated inventory management system. An Indonesian dealer using Broom still needs somewhere to record stock, reconditioning cost and per-car margin.
What is Broom Buyback?
A short-term working-capital facility structured as a temporary car sale with a repurchase option. The dealer submits documents through the app and takes cash against a vehicle, then buys it back. It is aimed at stock rotation and cash flow rather than at retail lending.
What is BroomHive?
An offline marketplace for consignment sales and dealer-to-dealer trading. The first location opened in Jatiasih, Bekasi in April 2023.
Where does Broom operate?
Indonesia only. The vendor lists nine branches as of September 2023 across Greater Jakarta, Surabaya, Malang, Yogyakarta, Solo and Bali, with more than 7,000 Teman Broom members.
What does Broom cost a dealer?
The vendor does not publish buyback pricing, repurchase windows or fees. Because the product is financing, the comparison a dealer needs is the facility cost against the carrying cost of the days the car would otherwise sit — not against a software subscription.