ESB
Indonesia's broadest F&B software line — twelve products from POS to a supply-chain marketplace, none of them priced in public
ESB (Esensi Solusi Buana) is an Indonesian F&B technology vendor whose homepage states more than 30,000 restaurants helped and 60,000 culinary business owners trusting it, across Indonesia, Southeast Asia and Europe. It sells twelve named products: ESB POS, ESB Core, ESB Order, ESB Goods, OLIN by ESB, Kitchen Management System (KDS), Self-Service Kiosk, Queue Management System, ESB Loop, ESB Book, ESB Capital and Ayomakan. ESB Goods is labelled a Supply Chain Management System sold on efficiency and anti-fraud; ESB Core is marketed as managing all business operations up to 35% more efficiently. No IDR pricing is published on the product pages and the /en/harga path returns 404.
- ✓The broadest F&B product line of any Indonesian vendor — POS, KDS, kiosk, queue, loyalty, reservation and supply chain from one company
- ✓A named supply-chain product (ESB Goods) sold on procurement fraud control, which most SEA POS vendors do not offer at all
- ✓Vendor-stated 30,000+ restaurants and 60,000 culinary business owners gives it real deployment weight in Indonesia
- ✓Reservation (ESB Book) and loyalty (ESB Loop) tie into the same POS record rather than being bolted on
- ✓Merchant financing (ESB Capital) available from the same vendor
- ×No pricing published anywhere in public — no IDR figure on the product pages and the /en/harga path returns a 404, so total cost of a twelve-product line is unknowable before sales contact
- ×Product pages are marketed with efficiency percentages (up to 35%, up to 40%, more than 50%) rather than described capabilities, so feature depth cannot be assessed from the site
- ×No documented recipe bill-of-materials, batch production or costed inter-outlet transfer, so central kitchen coverage is unverified
- ×A twelve-product line implies module-by-module pricing and a longer implementation than a single POS purchase
- ×Vendor-stated deployment figures are not independently audited, and the About page renders its merchant counter as a placeholder
About ESB
ESB (Esensi Solusi Buana) is an Indonesian F&B technology company whose homepage states it has helped more than 30,000 restaurants and is trusted by 60,000 culinary business owners across Indonesia, Southeast Asia and Europe. Rather than a single product it sells a twelve-item line: ESB POS, ESB Core, ESB Order, ESB Goods, OLIN by ESB, a Kitchen Management System (KDS), Self-Service Kiosk, Queue Management System, ESB Loop, ESB Book, ESB Capital and Ayomakan. Two of those matter to a multi-outlet operator specifically: ESB Core, which the vendor markets as managing all business operations more efficiently up to 35%, and ESB Goods, labelled a Supply Chain Management System for managing the restaurant supply chain efficiently and anti-fraud. No product page publishes a price in IDR, and the /en/harga path returns a 404.
Key Features
Best For
Southeast Asia Fit
ESB is the largest Indonesian restaurant software vendor by its own stated numbers, and its product line shows what a SEA F&B chain is actually offered above the POS. The supply-chain layer exists as ESB Goods and is sold on fraud control over raw material procurement, which is the Indonesian multi-outlet problem stated plainly. What the public product pages do not describe is the production side — recipe bills of materials, batch production in a central kitchen, or costed transfers to outlets — so a buyer must establish in the demo whether ESB Core covers production or only operations reporting.
- Thailand fit
- Not documented. ESB markets itself across Indonesia, Southeast Asia and Europe but names no Thai-language product, no Thai tax document handling and no LINE integration, which are the three things Thai F&B buyers compare on. A Thai operator is better served by local platforms.
- SEA localization
- Indonesia-first, with Indonesian and English site content. The vendor claims Southeast Asia and Europe coverage without publishing per-country detail, so localization outside Indonesia is unverified.
- SEA
- Indonesia
- ↗Vendor states 'Telah membantu lebih dari 30.000 restoran dan dipercaya 60.000 pebisnis kuliner' across Indonesia, Southeast Asia and Europe; products named include ESB POS, ESB Core, ESB Order, ESB Goods and OLIN; no IDR pricing shown on the pageverified 2026-08-18
- ↗Twelve products listed with vendor taglines: ESB POS ('All-in-One POS features, Integrated and powered by AI'), ESB Core ('Manage all business operations more efficiently up to 35%'), ESB Order ('Speed up orders up to 40% & upselling with AI innovation'), ESB Goods ('Manage restaurant supply chain efficiently & anti-fraud', labelled Supply Chain Management System), OLIN by ESB, Kitchen Management System (KDS), Self-Service Kiosk, Queue Management System, ESB Loop, ESB Book, ESB Capital and Ayomakan; no IDR pricing or outlet counts on the page; no central kitchen, warehouse, production or procurement named by those termsverified 2026-08-18
- ↗ESB states it began operating as an integrated operational system provider in 2018 and serves F&B business owners across the Asia-Pacific region; the merchant counter on the page renders as a '0k+' placeholder rather than a figureverified 2026-08-18
- ↗Returns a 404 page with no pricing content, confirming ESB publishes no public price listverified 2026-08-18
- ↗ESB Official Website
- ↗ESB Pricing Plans
- ↗SEA Operational Audit 2026
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Related Analysis & Guides
The questions operators actually ask.
How much does ESB cost?
The vendor publishes no figure. No IDR price appears on the product pages and the /en/harga path returns a 404. With twelve separately named products, the practical implication is module-based quoting, so the cost depends entirely on which of the twelve a chain takes.
Does ESB handle a central kitchen?
Not documented in public. ESB Goods is described as a Supply Chain Management System for the restaurant supply chain with anti-fraud controls, and ESB Core as managing business operations. Neither product page describes recipe bills of materials, batch production or costed transfers from a commissary to outlets, so this must be established in a demo.
What is ESB Goods?
It is ESB's supply-chain product, marketed as managing the restaurant supply chain efficiently with anti-fraud controls. Procurement fraud is the problem it is sold against, which is a candid statement of what goes wrong in Indonesian multi-outlet raw material buying.
Is ESB available outside Indonesia?
The homepage states it operates across Indonesia, Southeast Asia and Europe, and the About page describes serving F&B business owners across the Asia-Pacific region. The vendor does not break that down by country, so market-specific support outside Indonesia should be confirmed directly.