Agentforce
Salesforce's agentic AI platform, localized into Thai, Vietnamese, Tagalog, Bahasa Melayu, and Bahasa Indonesia for ASEAN businesses
Agentforce is Salesforce's AI agent platform, best for enterprises already running Salesforce CRM that want autonomous AI agents for sales, service, and commerce. In 2026 it added Thai, Vietnamese, Tagalog, Bahasa Melayu, and Bahasa Indonesia language support for ASEAN markets, with Indonesian financial-inclusion workflows as a named use case. Pricing is usage-based (roughly USD 0.10 per action) or per-conversation (from USD 2) or per-user (from USD 125/month), and it requires Salesforce Data Cloud to function fully.
- ✓Native support for five SEA languages: Thai, Vietnamese, Tagalog, Bahasa Melayu, and Bahasa Indonesia
- ✓Deep integration with Salesforce CRM, Sales Cloud, and Service Cloud data for existing Salesforce customers
- ✓Multiple pricing models (per-action, per-conversation, per-user) let buyers match cost to usage pattern
- ×Requires Salesforce Data Cloud for full agentic functionality, which adds to total cost beyond the Agentforce license itself
- ×Not a standalone product; only viable for organizations already running or adopting Salesforce
- ×Per-conversation and per-action pricing can be difficult for SMEs to forecast compared to flat subscription tools
About Agentforce
Agentforce is Salesforce's AI agent platform for building autonomous AI agents that answer questions, take actions, and support employees and customers across sales, service, and commerce workflows. In 2026, Salesforce made Agentforce available in five Southeast Asian languages for the first time (Tagalog, Thai, Vietnamese, Bahasa Melayu, and Bahasa Indonesia), targeting local use cases such as Indonesian financial-inclusion workflows where roughly a quarter of the adult population remains underbanked. It runs on top of an organization's existing Salesforce CRM, Sales Cloud, and Service Cloud data, and requires Salesforce Data Cloud for full agentic functionality.
Key Features
Best For
Southeast Asia Fit
Agentforce is a global enterprise platform, not an SEA-native product, but Salesforce added Tagalog, Thai, Vietnamese, Bahasa Melayu, and Bahasa Indonesia language support specifically to enable ASEAN businesses to run agentic AI in local languages, with Salesforce citing Indonesian financial-inclusion use cases (underbanked customers completing account opening and loan applications) as a target scenario. It requires an existing Salesforce implementation and Data Cloud, making it best suited to enterprises already on the Salesforce platform rather than SEA SMEs starting from scratch.
- Thailand fit
- Moderate (Thai-language support added in 2026, but requires an existing Salesforce deployment)
- SEA localization
- Strong on language coverage (5 SEA languages added in 2026); weak for businesses not already on Salesforce
- Global
- SEA
- Singapore
- Malaysia
- Indonesia
- Philippines
- Thailand
- Vietnam
Integrations
- E-commerce
- Salesforce Commerce Cloud
- Other
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Salesforce Data Cloud
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The questions operators actually ask.
Does Agentforce support Southeast Asian languages?
Yes. In 2026, Salesforce made Agentforce available in Tagalog, Thai, Vietnamese, Bahasa Melayu, and Bahasa Indonesia for the first time.
How much does Agentforce cost?
Agentforce offers several pricing models: usage-based Flex Credits at roughly USD 0.10 per action, traditional per-conversation pricing starting at USD 2, and per-user licensing starting at USD 125/user/month. Full agentic functionality also requires Salesforce Data Cloud.
Do I need Salesforce CRM to use Agentforce?
Yes. Agentforce runs on top of an organization's existing Salesforce CRM, Sales Cloud, and Service Cloud data, and requires Salesforce Data Cloud for full agentic functionality.