Barantum
Indonesian all-in-one CRM combining official WhatsApp Business API, omnichannel inbox, and cloud call center
Barantum is an Indonesia-only all-in-one CRM combining official WhatsApp Business API, omnichannel chat, and a cloud call center, best suited to Indonesian SMEs and enterprises that need sales CRM and phone support on one platform. It has no PromptPay, LINE, or Thai-language support, so it is not a fit for businesses operating outside Indonesia.
Judged on regional fit, not vendor glossies.
Indonesia-only CRM and call center platform; no PromptPay or Thai-language support found.
Deep Indonesia-specific integration (official WhatsApp BSP, cloud call center) but no evidence of operations in other SEA markets.
No LINE integration found; the platform is built around WhatsApp Business API instead.
No named Shopee, Lazada, or TikTok Shop integration found; it is a CRM and call-center platform, not a marketplace-sync tool.
CRM subscription starts from IDR 299,000 per user per month with a minimum of 3 users, plus a separate WhatsApp API add-on fee.
- ✓Combines CRM, omnichannel WhatsApp chat, and cloud call center in one platform
- ✓Official Meta WhatsApp Business API BSP status, not a third-party reseller
- ✓Field-sales GPS tracking is uncommon among comparable regional CRM tools
- ×Indonesia-only; no PromptPay, LINE, or Thai-language support found
- ×No named e-commerce marketplace integration found
- ×CRM plan requires a minimum of 3 users, raising the effective entry cost for solo users
About Barantum
Barantum is an Indonesian all-in-one CRM and customer-engagement platform founded in 2015, combining a sales CRM, an official Meta Business Solution Provider WhatsApp Business API integration, an omnichannel inbox spanning WhatsApp, Instagram, email, and live chat, and cloud call center software with IVR and call recording. It targets Indonesian SMEs and enterprises across retail, education, logistics, finance, and health, and added a trainable AI Agent for automated responses across connected channels in 2026.
Key Features
Best For
Southeast Asia Fit
Barantum's core product centers on official Meta WhatsApp Business API partner status, positioned around WhatsApp being the dominant business-messaging channel in Indonesia, and pairs it with a cloud call center built for Indonesian SMEs that need phone support without on-premise PBX hardware. It claims a large base of Indonesian business customers across several verticals, though exact customer counts vary between the vendor's own pages. It operates in Indonesia only, with no evidence of localization or operations in other SEA markets.
- Thailand fit
- 0/10 (Indonesia-only CRM; no PromptPay or Thai-language support found)
- SEA localization
- Deep for Indonesia (official WhatsApp BSP status, cloud call center for Indonesian SMEs); no evidence of operations in other SEA markets
- Indonesia
Integrations
- Messaging
- ↗Barantum is an official Meta Business Solution Provider for the WhatsApp Business APIverified 2026-08-31
- ↗Barantum's CRM subscription starts from IDR 299,000 per user per month with a minimum of 3 users; WhatsApp API access is cited starting around IDR 897,000 per user per monthverified 2026-08-31
- ↗Barantum launched a trainable AI Agent for automated responses across all connected channels, not only WhatsApp, in August 2026verified 2026-08-31
- ↗Barantum was founded in 2015 and serves Indonesian SMEs and enterprises across retail, education, logistics, finance, and healthverified 2026-08-31
- ↗Barantum Official Website
- ↗Barantum Pricing Plans
- ↗SEA Operational Audit 2026
We verify pricing and features via official vendor documentation and live platform audits. Software-listing.com is independent and may earn affiliate commissions from some links.
Related Analysis & Guides
The questions operators actually ask.
Is Barantum an official WhatsApp Business API provider?
Yes, Barantum is an official Meta Business Solution Provider (BSP) for the WhatsApp Business API.
Does Barantum include a call center?
Yes, Barantum offers a cloud call center with IVR, automatic queueing, and call recording that requires no on-premise hardware, alongside its CRM and omnichannel chat features.
How much does Barantum cost?
Barantum's CRM subscription starts from IDR 299,000 per user per month with a minimum of 3 users; its WhatsApp API access is a separate line item cited starting around IDR 897,000 per user per month. A free trial is offered with no credit card required.