BigSeller
Free multichannel e-commerce management tool used by 1.1M+ sellers to run Shopee, Lazada, Tokopedia, and TikTok Shop from one dashboard
BigSeller is a free-to-start multichannel e-commerce management tool for Southeast Asian sellers, syncing listings, orders, and inventory across Shopee, Lazada, Tokopedia, TikTok Shop, and 20+ other marketplaces including Indonesia- and Vietnam-specific channels. It has over 1.1 million SEA users, a Bahasa Indonesia/Vietnamese/Thai/Malay interface, and top TikTok Shop partner status in Malaysia and Singapore. Caveat: it is operated by a China-based company rather than a SEA-founded startup, and advanced automation sits behind paid VIP tiers.
Judged on regional fit, not vendor glossies.
Thai-language interface and local presence exist, but public case studies and marketplace depth skew toward Indonesia and Vietnam.
Offices in six SEA countries, a six-language interface, and native integration with country-specific marketplaces beyond the region-wide players.
No LINE Official Account integration found; the product focuses on marketplace order and listing management.
Core product is built entirely around official marketplace APIs across Shopee, Lazada, Tokopedia, TikTok Shop, and more.
A genuinely free, unlimited-duration entry tier makes it accessible to the smallest SEA sellers.
- ✓Free tier with no time limit, unusual among omnichannel management tools
- ✓Deep native integration with Indonesia- and Vietnam-specific marketplaces beyond just Shopee/Lazada
- ✓1.1M+ user base gives it strong regional track record and marketplace API stability
- ✓Top-tier official TikTok Shop partner status in Malaysia and Singapore
- ×China-headquartered company rather than a SEA-founded platform
- ×Free plan has restrictions on order volume and advanced features, requiring a paid VIP tier to scale
- ×Less suited to sellers needing deep accounting or full-ERP functionality
- ×Documented public pricing for paid VIP tiers is limited outside the in-app pricing page
About BigSeller
BigSeller is a multichannel e-commerce management platform operated by China-based Dianxiaomi that has served Southeast Asian online sellers since 2019, with local offices in Singapore, Malaysia, Vietnam, the Philippines, Thailand, and Indonesia. It connects to the official APIs of Shopee, Lazada, Tokopedia, TikTok Shop, Bukalapak, Blibli, and 20+ other marketplaces to centralize listing, order, and inventory management, and was ranked the top TikTok Shop service partner in Malaysia and Singapore in Q4 2023.
Key Features
Best For
Southeast Asia Fit
BigSeller's marketplace integrations are built directly around the platforms SEA sellers actually use day to day, including Indonesia-specific channels (Tokopedia, Blibli, Bukalapak, JD.id) and Vietnam-specific channels (Tiki.vn, Sendo.vn) alongside region-wide Shopee, Lazada, and TikTok Shop, with the interface localized into Bahasa Indonesia, Vietnamese, Thai, and Malay. It has grown to more than 1.1 million users in Southeast Asia since 2019 and holds top-tier TikTok Shop partner status in Malaysia and Singapore. Caveat: the company itself is China-headquartered (Dianxiaomi group) rather than SEA-founded, so it is a globally operated tool with deep regional localization rather than a homegrown SEA startup.
- Thailand fit
- 6/10 (Thai-language interface and local office exist, but marketplace depth is strongest in Indonesia and Vietnam)
- SEA localization
- Excellent (Indonesia, Vietnam, Malaysia, Singapore, Thailand, Philippines offices; 6-language interface)
- Indonesia
- Malaysia
- Singapore
- Vietnam
- Thailand
- Philippines
- SEA
Integrations
- E-commerce
- Shopee
- Lazada
- Tokopedia
- TikTok Shop
- Bukalapak
- Blibli
- Other
- JD.id
- Tiki.vn
- Sendo.vn
- ↗BigSeller is a free omnichannel e-commerce solution for Southeast Asia supporting Shopee, Lazada, Tokopedia, and other marketplacesverified 2026-09-09
- ↗BigSeller has served Southeast Asian sellers since 2019, has offices in Singapore, Shenzhen, Hong Kong, Malaysia, Vietnam, the Philippines, Thailand, and Indonesia, and is part of the Dianxiaomi groupverified 2026-09-09
- ↗BigSeller offers a free plan and paid subscription/VIP tiers billed monthly or yearlyverified 2026-09-09
- ↗BigSeller's interface supports English, Indonesian, Chinese, Vietnamese, Thai, and Malayverified 2026-09-09
- ↗BigSeller Official Website
- ↗BigSeller Pricing Plans
- ↗SEA Operational Audit 2026
We verify pricing and features via official vendor documentation and live platform audits. Software-listing.com is independent and may earn affiliate commissions from some links.
Related Analysis & Guides
The questions operators actually ask.
Is BigSeller really free?
Yes, BigSeller offers a free plan with no expiry that covers basic stock sync, order management, and label printing, with paid VIP tiers unlocking higher order limits, deeper automation, and priority support.
Which SEA marketplaces does BigSeller support?
BigSeller connects via official APIs to Shopee, Lazada, Tokopedia, TikTok Shop, Bukalapak, Blibli, JD.id, Tiki.vn, Sendo.vn, and 20+ other marketplaces across the region.
Is BigSeller a Southeast Asian company?
BigSeller is operated by China-based Dianxiaomi and has served Southeast Asian sellers since 2019, with local offices in Singapore, Malaysia, Vietnam, the Philippines, Thailand, and Indonesia and a fully localized interface for the region.