Brevo
Email marketing and transactional delivery with a practical free tier for small teams
Brevo is an email marketing and transactional delivery platform best for small SEA teams that need authenticated custom-domain sending through SMTP or API at low initial volume. Its free plan currently allows 300 sends per day and includes domain authentication, webhooks, campaigns, contacts, and automation. The main constraints are the daily ceiling, Brevo branding on free-plan mail, and the need to compare paid pricing once sending volume grows.
- ✓Free plan currently permits 300 email sends per day with no published time limit
- ✓SMTP and API options cover existing applications as well as custom integrations
- ✓Transactional and marketing email live in one account
- ✓Domain authentication and delivery-event tooling support a proper production setup
- ×Free-plan messages include Brevo branding
- ×Unused daily sends do not roll over and the daily ceiling can interrupt larger campaigns
- ×It is broader and more complex than a transactional-only provider
- ×Local-language product support and regional implementation depth vary across SEA markets
About Brevo
Brevo combines transactional email, marketing campaigns, automation, contacts, and sales tools. Its free plan currently includes 300 email sends per day and supports SMTP relay and API delivery, making it a practical starting point for small teams that need authenticated custom-domain sending before they need high volume.
Key Features
Best For
Southeast Asia Fit
Brevo is useful for cost-conscious Southeast Asian founders who need authenticated sending without immediately buying a larger marketing stack. The free plan's daily ceiling suits contact forms, partnership replies, tests, and light transactional traffic. Teams should still compare data-location needs, local-language campaign support, branding on free messages, and the cost of upgrading once daily volume grows.
- Global
- SEA
Integrations
- E-commerce
- Shopify
- WooCommerce
- Other
- Zapier
- WordPress
- n8n
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Related Analysis & Guides
The questions operators actually ask.
How many emails can Brevo send for free?
Brevo's official free-plan documentation currently states 300 email sends per day. Unused sends do not roll over, and free-plan messages carry Brevo branding.
Can Brevo send from a custom domain?
Yes. Add and authenticate the domain using the account-specific SPF, DKIM, and DMARC records, then send through Brevo's SMTP relay or API. Test the real message headers before production use.
Is Brevo suitable for cold outreach?
Its infrastructure can deliver email, but the sender remains responsible for consent, identification, opt-outs, suppression, applicable law, and Brevo's anti-spam terms. It should not be treated as permission to use scraped or purchased lists.
When should a team compare alternatives?
Compare alternatives when 300 daily sends is too restrictive, when you need a transactional-only service, when paid-plan branding or reporting matters, or when regional support and data requirements outweigh an all-in-one marketing platform.