Pentana Solutions eraPower
Cloud DMS for franchise dealers and vehicle distributors, sold and supported from Thailand and the Philippines
Pentana Solutions eraPower is a cloud dealer management system covering service, parts, showroom and accounting, with CRM supplied via DealerSocket. Pentana lists three operating regions — Australia, Thailand and the Philippines. Beyond the DMS it sells DistributorPower for vehicle distributors: supply chain, vehicle management, warehouse and warranty. Named modules include Showroom Diary, Proposal, Trade Appraisal, Lead Exchange, 21-day workshop scheduling and work mix limits. Pricing is not published. It is a franchise-dealer and distributor product, not a used-car lot system.
- ✓Covers the distributor layer as well as the dealership, which few DMS vendors do
- ✓Thailand and the Philippines are listed operating regions, not just sales territories
- ✓Multi-franchise accounting is built in rather than bolted on for dealer groups
- ✓Workshop scheduling is specific — 21-day scheduling and work mix limits, not generic calendars
- ✓CRM comes through DealerSocket, so the sales layer is not left empty
- ×No published pricing anywhere on the vendor site
- ×Vendor does not publish user counts, dealership counts or customer references on the product page
- ×Wrong product for an independent used-car lot
- ×No documented Thai สคบ. contract printing, พ.ร.บ. or vehicle-registration workflow
- ×Product naming is sprawling — eraPower, eraPower 5, DealerPRO, DealerSocket, DistributorPower, Parex, DocuSmart — and the page does not make the boundaries between them obvious
About Pentana Solutions eraPower
eraPower is the dealer management system from Pentana Solutions, an automotive software vendor whose product line runs from the dealership floor up to the vehicle distributor. The DMS itself covers service, parts, showroom and accounting on one cloud platform, with CRM supplied through DealerSocket; alongside it Pentana sells a separate distributor stack — DistributorPower for supply chain, vehicle management, warehouse and warranty — which is the part that distinguishes it in Southeast Asia, where several markets are served through a national distributor rather than an OEM subsidiary. Pentana lists Thailand and the Philippines as operating regions beside Australia.
Key Features
Best For
Southeast Asia Fit
Several Southeast Asian vehicle markets are served through a national distributor rather than a manufacturer subsidiary, which creates a software requirement most dealership products ignore: the distributor's own supply chain, warehouse and warranty systems have to reconcile with the dealers below them. Pentana sells both halves — eraPower at the dealership and DistributorPower above it — and lists Thailand and the Philippines as operating regions. What it does not address is the independent used-car trade, which in every SEA market runs on local software or on spreadsheets.
- Thailand fit
- Pentana lists Thailand as an operating region with a local office, which is meaningful for a product implemented on site. It is aimed at franchise dealers and distributors, so a Thai dealer group can run eraPower in the authorised showroom and workshop, but the used-car side and its สคบ. contract and พ.ร.บ. obligations still fall to a separate local system.
- SEA localization
- Regional presence is Thailand and the Philippines. The vendor does not publish Thai or Filipino interface localisation, local tax-format support, or country-specific compliance modules on the product page.
- SEA
- Thailand
- Philippines
Integrations
- Other
- DealerSocket CRM
- ↗eraPower is a cloud-based DMS covering service (workshop control, 21-day scheduling, work mix limits), parts, showroom (Showroom Diary, Proposal, Trade Appraisal, Lead Exchange), accounting for multi-franchise dealerships and CRM via DealerSocket; operating regions listed are Australia, Thailand and Philippinesverified 2026-08-18
- ↗Pentana Solutions lists offices in Thailand, the Philippines and Australia, and sells DistributorPower supply chain, vehicle, warehouse and warranty software alongside the eraPower DMSverified 2026-08-18
- ↗Pentana Solutions eraPower Official Website
- ↗Pentana Solutions eraPower Pricing Plans
- ↗SEA Operational Audit 2026
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The questions operators actually ask.
Which countries does Pentana Solutions operate in?
The eraPower product page lists three operating regions: Australia, Thailand and the Philippines. Pentana's Thailand page lists offices in Thailand, the Philippines and Australia.
What is the difference between eraPower and DistributorPower?
eraPower is the dealer management system that runs inside a dealership — service, parts, showroom and accounting. DistributorPower sits above it at the vehicle distributor, covering supply chain management, vehicle management, warehouse management and warranty. Buying one does not give you the other.
Does eraPower include a CRM?
CRM is supplied through DealerSocket integration rather than as a native eraPower module. Pentana also lists Traction CRM and a CRM contact centre as separate products, so which CRM a dealership ends up with depends on the package quoted.
How much does eraPower cost?
Pentana does not publish pricing. This is the norm rather than the exception in dealership software: across the franchise DMS products reviewed for Southeast Asia, none publishes a figure.