SEA SaaS Tracker: 2026-09-05
If you're running a 12-person marketing agency in Bangkok, you probably still eyeball your MailerLite invoice every renewal. The plan you signed up for in June isn't the one you're paying for now. This is the dated log of pricing, feature, and funding changes for MailerLite, Zoho One, and Qashier from June through August 2026. Every line below is sourced back to a vendor page or press release — no secondhand "we heard" claims.
MailerLite
On 2026-06-16, MailerLite renamed its Growing Business plan to Comfort and its Advanced plan to Power, then raised paid-plan prices across every subscriber tier by roughly 10% to 30%. The Power plan at the 1,000-subscriber tier went from $30/mo to $39/mo — about SGD 52 if you're billing out of Singapore, or roughly THB 1,420 out of a Bangkok bank account. Comfort now starts at $12/mo (around THB 438) for 500 subscribers with a 5,000-email monthly send cap. Power starts at $25/mo for 500 subscribers with no send cap at all.
Existing paid accounts moved to the new plans and pricing at their next renewal date. Make a manual plan change after 2026-06-16, though, and you got moved to the new structure immediately — no grace period, no heads-up email that anyone's flagged to us.
Then, starting 2026-07-01, the Free plan got smaller. It dropped from 500 active subscribers and 12,000 emails a month down to 250 subscribers and 2,500 emails. MailerLite also capped it at 2 user seats, 3 active automations, 3 active forms, and 1 landing page plus 1 website. For a solo founder testing a newsletter idea, that's still plenty. For anyone actually running campaigns, it's tight.
One price hike on the paid tiers, one squeeze on the free tier, fifteen days apart. If you're a two-person Manila startup that's been coasting on the free plan since 2024, this is the month you finally open your wallet.
Source: MailerLite Help Center, "Moving to the new Comfort and Power plans: What you need to know" (mailerlite.com/help/paid-plans-update-faq).
Zoho One
Zoho One added Zoho Bookings to its bundled-app list in August 2026 (Zoho hasn't published the exact day), joining Zoho Books, Zoho Expense, Zoho Billing, Zoho Inventory, Zoho Social, and Zoho Creator. Identity Connect picked up two on-premises directory integrations that same month: Zimbra LDAP-based directory sync, and Oracle Unified Directory sync for authentication and authorization.
On 2026-08-25, Zoho Deluge — the scripting language that runs across Zoho One apps — shipped a throw statement. Scripts can now raise a custom exception with a message and an optional data payload, then stop execution on a failed condition instead of quietly continuing on. No pricing-tier change was confirmed for Zoho One this cycle.
That throw statement matters if you're the person writing Deluge automations inside a Zoho One account. It changes nothing for anyone who just logs in to check an invoice, and honestly, most Zoho One customers in Kuala Lumpur or Jakarta will never notice it shipped. It's the kind of update that only shows up in a release note, never in a sales deck.
Source: Zoho Deluge Help, "Throw" (zoho.com/deluge/help/misc-statements/throw.html); Zoho One "What's New" (zoho.com/one/whats-new.html).
Qashier
On 2026-06-30, Qashier announced it's been profitable every month since December 2025, on US$1 billion in annualized payment volume across more than 20,000 merchants in Singapore, Malaysia, Thailand, and the Philippines. The same announcement disclosed a US$6.125 million Series A+ round, a mix of equity and debt, led by Cocoon Capital, IFP Securities, and BlackSoil Global, with participation from strategic angel investors. Qashier has raised under US$20 million in total to date, and annualized recurring revenue grew 61% year-over-year as of the announcement.
That's a genuinely rare number for a payments company in this region right now. Most of Qashier's competitors are still burning cash trying to reach the volume Qashier says it's already clearing every year.
Qashier said the new capital will fund omnichannel-payments expansion, embedded financial services, and AI-enabled insights and workflow automation, plus a build-out for larger multi-outlet F&B and beauty/wellness merchants. None of that has shipped yet. It's funded roadmap, not a released feature, so don't go looking for it in your dashboard tomorrow. No pricing-tier change or new local-integration launch was confirmed for Qashier this cycle either.
Source: PR Newswire, "Qashier Turns Profitable on US$1 Billion in Annual Payment Volume, Raises US$6.125 Million to Accelerate Regional Expansion," 2026-06-30; corroborated by TNGlobal and Fintech News Singapore, same date.
What didn't move this cycle
No new Shopee, TikTok Shop, VietQR, PromptPay, or GCash integration turned up for MailerLite, Zoho One, or Qashier this cycle. MailerLite's move is the only tier-level fee change in this batch. Qashier's funding and profitability disclosure isn't a product change by itself — the roadmap items attached to it (omnichannel payments, embedded finance, AI workflow tools) don't have a shipped date yet. Waiting on any of the three to add a regional payment rail? Keep waiting. Nothing here says when.