MailerLite
Email marketing, automation, and creator monetisation on a low entry price
MailerLite is an email marketing platform for campaigns, automation, forms, landing pages, and creator monetisation via paid newsletters and digital products. The free plan covers 250 subscribers and 2,500 monthly emails with 2 user seats; the Comfort plan starts at USD 12 per month and the Power plan at USD 25 per month with unlimited emails, automations, and seats. It integrates with Shopify, WooCommerce, Stripe, PayPal, Zapier, Make and WordPress, but publishes no Shopee, Lazada, TikTok Shop or LINE integration, and transactional email is sold separately as MailerSend.
- ✓Low entry price for a full campaign, automation, and landing-page toolset
- ✓Free tier is usable for a genuine first list rather than a demo
- ✓Built-in paid subscriptions and digital product sales with no commission taken by the vendor
- ✓Broad integration coverage for Shopify, WooCommerce, Stripe, and the common automation platforms
- ×Free plan dropped from 500 to 250 active subscribers on 2026-06-16, so older comparisons overstate it
- ×No published Shopee, Lazada, TikTok Shop, or LINE integration for marketplace-first SEA sellers
- ×Transactional email requires the separate MailerSend product and its own plan
- ×Comfort plan caps monthly sends at ten times the subscriber tier and limits automations, forms, and landing pages
About MailerLite
MailerLite is an email marketing platform covering campaigns, automation workflows, signup forms and pop-ups, landing pages, a website builder, and creator monetisation through paid newsletter subscriptions and digital product sales. Its free plan currently covers 250 subscribers and 2,500 emails a month, and paid plans start at USD 12 per month (Comfort) and USD 25 per month (Power). Transactional email is a separate product, MailerSend, on its own pricing.
Key Features
Best For
Southeast Asia Fit
MailerLite is a global platform with no Southeast Asia-specific surface: its published integration list carries Shopify, WooCommerce, Stripe and PayPal but no Shopee, Lazada, TikTok Shop or LINE connector, and billing is in USD. That makes it a reasonable fit for a SEA business whose audience is on email and whose storefront is self-hosted, and a poor fit for a marketplace-first seller whose customers live in Shopee or LINE chat. Buyers should also note the free plan was cut from 500 to 250 active subscribers on 2026-06-16, so a list that outgrows 250 contacts moves to a paid plan sooner than older reviews suggest.
- Global
- SEA
Integrations
- E-commerce
- Shopify
- WooCommerce
- BigCommerce
- PrestaShop
- Magento
- Squarespace Commerce
- Payment
- Stripe
- PayPal
- Other
- Zapier
- Make
- n8n
- WordPress
- Webflow
- Elementor
- Wix
- Ghost
- Canva
- Figma
- Pipedrive
- HubSpot
- Salesforce
- Zoho CRM
- MailerCheck
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Related Analysis & Guides
The questions operators actually ask.
What does MailerLite's free plan include?
As published on 2026-08-25: up to 250 subscribers, 2,500 emails a month, 2 user seats, 3 automations, 1 website and 1 landing page, 3 signup forms, and 1 digital product or booking page. The subscriber cap was reduced from 500 to 250 on 2026-06-16, so check the live page before planning around an older figure.
How much does MailerLite cost?
The Comfort plan starts at USD 12 per month with 3 user seats, 50 automations, and a monthly send limit of ten times the ceiling of your subscriber tier. The Power plan starts at USD 25 per month with unlimited monthly emails, automations, and user seats plus 24/7 live chat support. Enterprise pricing is quoted for lists above 200,000 subscribers. Prices rise with subscriber count, so confirm the tier for your own list size.
Can MailerLite send transactional email?
Not on the same plan. Transactional sending is MailerSend, a separate product with its own pricing. A team that needs both marketing campaigns and receipts or password resets is buying two subscriptions.
Does MailerLite fit a Southeast Asian seller?
It depends on where the customers are. For an email audience and a self-hosted or Shopify/WooCommerce store, the integrations are there. For a seller whose orders arrive through Shopee, Lazada, TikTok Shop, or LINE, MailerLite publishes no connector, so contact sync would have to be built or handled through Zapier, Make, or n8n.