CXA Group
Singapore-headquartered health and benefits platform for Asian enterprises
CXA Group is a Singapore-based health and benefits platform best for large Asian enterprises managing complex employee insurance, wellness, and flex-benefits programs. Its edge is the 800+ provider wellness marketplace plus white-label rails for banks and insurers - the technology platform that powers benefits for major regional banks even after the brokerage arm was acquired by Pacific Prime. However, it is enterprise-only with no published starting price, so SMEs should look elsewhere.
- ✓AI-driven personalized benefits recommendations across an 800+ provider wellness marketplace
- ✓White-label rails used by major Asian banks and insurance partners - proven enterprise integrations
- ✓Strong HRIS connectivity - Workday, SAP SuccessFactors, Oracle HCM, Humanica all native
- ✓Pioneer in Asian health-tech with deep Singapore and Hong Kong regulatory familiarity
- ×No public starting price - enterprise sales cycle and large contract minimums
- ×Brokerage arm acquired by Pacific Prime in 2024 - the SaaS layer continues but corporate story shifted
- ×Singapore, Hong Kong, and China focus - lighter on Indonesia, Thailand, Vietnam coverage
- ×Overkill for SEA SMEs - basic group insurance from local brokers is simpler
About CXA Group
CXA Group is a Singapore-based health and benefits ecosystem used by Asian enterprises to manage employee insurance, health screening, and wellness programs. It uses AI to personalize benefits and provides a marketplace for employees to choose from various health and wellness providers.
Key Features
Best For
Southeast Asia Fit
CXA Group is a pioneer in the Asian health-tech space, providing a unified platform for benefits and wellness. Following its brokerage arm acquisition by Pacific Prime, the technology platform continues to power employee benefits for major regional banks and employers, particularly in Singapore and Hong Kong.
- Global
- SEA
- Singapore
- Hong Kong
- China
Integrations
- Logistics
- Ninja Van
- Other
- Pacific Prime
- HSBC Life
- Humanica
- Workday
- SAP SuccessFactors
- Oracle HCM
- AXA
- Allianz
- Cigna
- Doctor Anywhere
- Aspire
- Grain
- WegoPro
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Related Analysis & Guides
The questions operators actually ask.
Is CXA Group still active after the Pacific Prime acquisition?
Yes, the brokerage arm was acquired by Pacific Prime, but the CXA technology platform continues to power employee benefits for major regional banks and employers, particularly in Singapore and Hong Kong.
Is CXA Group suitable for SEA SMEs?
No, CXA Group is built for large enterprises with complex flex-benefits programs and HRIS integrations. SEA SMEs with under 200 employees are better served by local insurance brokers or simpler benefits portals.
Does CXA Group integrate with Workday?
Yes, CXA Group has native integrations with Workday, SAP SuccessFactors, Oracle HCM, and Humanica. This is the main reason enterprise HRIS-first companies pick it over standalone insurance portals.
Where is CXA Group strongest geographically?
Singapore, Hong Kong, and China. SEA coverage extends to other markets but the platform's depth and white-label partnerships are concentrated in those three financial hubs.