Freshdesk
Freshworks' cloud helpdesk for SEA SMEs — affordable Zendesk alternative with WhatsApp and LINE support
About Freshdesk
Freshdesk is the customer support helpdesk product from Freshworks, one of India's most commercially successful SaaS companies. It is designed for teams handling high volumes of support tickets across email, chat, phone, social media, WhatsApp, and LINE. Freshdesk is widely adopted by SMEs across Thailand, Malaysia, Indonesia, Singapore, and Vietnam as a more affordable and easier-to-configure alternative to Zendesk. The free plan supports up to 10 agents with core ticketing features, making it one of the most accessible helpdesk options for SEA startups and growing ecommerce businesses. AI-powered ticket routing, canned responses, and a self-service knowledge base reduce agent workload significantly. Freshdesk's WhatsApp integration is particularly relevant for SEA teams where customers initiate support through WhatsApp Business rather than email.