Lifesight
Singapore-built marketing measurement AI for SEA D2C brands and agencies in a post-cookie world
Lifesight is a marketing measurement AI platform best for SEA D2C brands and agencies spending over USD 30,000 monthly on paid media who need MMM, incrementality testing, and multi-touch attribution in a post-cookie world. Its SEA edge is localized seasonality modeling for Lebaran, Songkran, Tet, and Chinese New Year that US-built Northbeam, Triple Whale, or Recast lag on, plus Singapore HQ for regional buyers. The honest caveat: at USD 1,500/month minimum, it is only economic above USD 30,000 monthly ad spend - smaller brands won't see the payback.
- ✓SEA-localized seasonality models for Lebaran, Songkran, Tet, Chinese New Year
- ✓MMM, incrementality, and MTA in one platform rather than three vendors
- ✓Singapore HQ matters for SEA regional brand buyers on procurement
- ✓Wide integration set across Meta, Google, TikTok, Shopify, BigQuery
- ✓AI-driven budget allocation recommendations beyond raw measurement
- ×$1,500/month minimum prices out SEA D2C brands under $30K/month media spend
- ×English-only language coverage limits self-serve adoption in non-EN SEA teams
- ×MMM models still need 6-12 months of clean data to be useful
- ×Smaller SEA D2C reference base than US-focused Northbeam or Triple Whale
About Lifesight
Lifesight is a Singapore-headquartered marketing measurement AI platform combining marketing mix modeling (MMM), incrementality testing, and multi-touch attribution for SEA D2C brands and agencies. Used by SEA e-commerce brands to measure true incremental ROI on Meta, Google, TikTok, and offline channels in a post-iOS-14 and post-cookie environment.
Key Features
Best For
Southeast Asia Fit
Lifesight is the Singapore-built marketing measurement AI for SEA D2C brands navigating the post-iOS-14 and post-cookie attribution mess. Pricing is roughly USD 1,500 to USD 12,000 per month depending on monthly media spend and modules. The SEA-localized seasonality modeling (Lebaran in Indonesia, Songkran in Thailand, Tet in Vietnam, Chinese New Year across Singapore and Malaysia) is the regional moat versus US-built Northbeam, Triple Whale, or Recast which lag on SEA-specific seasonality. For SEA D2C brands spending more than USD 30,000 monthly on paid media, Lifesight typically pays back within two months on improved budget allocation alone.
- Global
- SEA
- Singapore
- Indonesia
- Thailand
- Malaysia
- Philippines
- Vietnam
Integrations
- E-commerce
- Shopify
- Other
- BigQuery
- Salesforce Commerce Cloud
- Google Sheets
- Google DV360
- Amazon Ads
- Microsoft Ads
- Criteo
- Snapchat Ads
- Google Analytics
- Klaviyo
- TikTok Ads
- Pinterest Ads
- Facebook Lead Forms
- Facebook Ads
- LinkedIn Ads
- HubSpot
- Intercom
- Amazon S3
- Google Cloud Storage
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The questions operators actually ask.
Is Lifesight worth it for a SEA D2C brand spending $20K/month on ads?
No, probably not. The $1,500/month entry pricing means you typically need at least $30K monthly media spend before MMM and incrementality testing pay back. Smaller brands are better served by clean GA4 plus Meta CAPI before moving to MMM.
Does Lifesight handle SEA seasonality like Lebaran or Songkran?
Yes. SEA-localized seasonality modeling is one of Lifesight's main differentiators against US-built MMM tools. The models specifically account for Lebaran in Indonesia, Songkran in Thailand, Tet in Vietnam, and Chinese New Year across Singapore and Malaysia.
How does Lifesight compare to Northbeam for SEA brands?
Lifesight typically wins on SEA seasonality accuracy and Singapore-headquartered support. Northbeam wins on US-market depth and brand reference base. For SEA-only brands, Lifesight is usually the better fit.