Sirclo
Indonesian-founded e-commerce enabler and omnichannel SaaS used by 100,000+ Indonesian brands for webstores and marketplace management
Sirclo is an Indonesian e-commerce enabler best for local DTC brands and SMEs that need a webstore, marketplace sync for Shopee, Lazada, Tokopedia, and TikTok Shop, plus WhatsApp commerce in one stack. Its native Midtrans, Xendit, JNE, J&T, and SiCepat integrations make it the de facto Shopify alternative inside Indonesia. It is not the right choice for sellers operating outside Indonesia or for brands that need deep international payment rails beyond IDR.
- ✓Native integrations with Midtrans and Xendit for Indonesian payment flows
- ✓Pre-wired JNE, J&T, and SiCepat logistics with local 'ongkir' calculation
- ✓Omnichannel sync across Shopee, Lazada, Tokopedia, and TikTok Shop in one panel
- ✓WhatsApp Business API support via Sirclo Chat for conversational sales
- ✓Pricing starts around USD 15 per month, significantly undercutting Shopify for Indonesian SMEs
- ×Indonesia-only — no real fit for sellers operating across Thailand or the Philippines
- ×Webstore template library is local-flavored and may feel limited next to Shopify's theme ecosystem
- ×Managed e-commerce ops tier likely requires custom pricing rather than self-serve
- ×Language support is ID and EN only, which limits expansion to non-Indonesian markets
About Sirclo
Sirclo is a Jakarta-headquartered e-commerce platform and enabler used by 100,000+ Indonesian brands across Sirclo Store (webstore builder), Sirclo Commerce (marketplace management), and Sirclo Chat (conversational commerce). It is the dominant local alternative to Shopify in Indonesia, with deep native integration for Indonesian payment gateways and logistics.
Key Features
Best For
Southeast Asia Fit
Sirclo is the de facto e-commerce platform for the Indonesian market. While Shopify is global, Sirclo's deep localization for Indonesian business realities (specifically WhatsApp commerce and local "ongkir" calculation) makes it the default for Indonesian-only brands. Pricing starts around IDR 250,000 per month, significantly undercutting global alternatives for local SMEs.
- Indonesia
Integrations
- E-commerce
- Shopee
- Lazada
- Tokopedia
- TikTok Shop
- Zalora
- Blibli
- Bukalapak
- Shopify
- Messaging
- WhatsApp Business API
- Payment
- Midtrans
- Xendit
- Logistics
- JNE
- J&T
- SiCepat
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The questions operators actually ask.
Is Sirclo better than Shopify for Indonesian sellers?
Often yes for Indonesia-only operators. Sirclo's deep localization on WhatsApp commerce, ongkir calculation, and local payment gateways like Midtrans and Xendit beats Shopify's generic global setup. Shopify wins if the brand needs international payment rails or a richer theme ecosystem.
Does Sirclo support TikTok Shop?
Yes. The integrations panel lists TikTok Shop alongside Shopee, Lazada, and Tokopedia, so omnichannel order sync covers the major Indonesian marketplaces in one dashboard.
Can Sirclo handle WhatsApp orders at scale?
Yes. Sirclo Chat is the dedicated conversational commerce module built on WhatsApp Business API, which is meaningful given WhatsApp is a primary sales channel for many Indonesian retailers.
What payment gateways does Sirclo support?
Sirclo natively integrates Midtrans and Xendit, the two dominant Indonesian payment gateways covering bank transfers, QRIS, e-wallets, and credit cards. That removes the need for a separate gateway integration project.