SEA SaaS Tracker: TrueProfit, MileApp, and StoreHub Updates

TrueProfit

• Pricing Change: Basic plan listed at $35/month as of Jul 9, 2026, up from $25/month on record as of May 8, 2026 (+$10/mo).
• May 12, 2026 (v9.32): Onboarding shortened to Welcome → Choose plan → Review store settings → Dashboard, with a new data-sync progress banner post-signup.
• May 20, 2026 (v9.33): Stopped applying the third-party transaction fee to PayPal orders when Shopify Payments is the store's primary gateway, since Shopify already waives that fee in this case.
• May 22, 2026 (v9.34): PayPal transaction fees now sync automatically from Shopify, including past orders. No manual PayPal connection step required.
• May 26, 2026 (v9.37): Added a COGS Recalculation page. Cost updates now apply to new orders only until the merchant manually triggers recalculation on past orders.
• Jun 1, 2026 (v9.36): Shop Pay Installments fees now calculated and shown in their own line item instead of grouped under "Other."
• Jun 3, 2026 (v9.39): Dashboard redesign pins Net Profit at the top with built-in period-over-period comparison (previous period / same period last month or year); date picker aligned to Shopify's "Last 7 days" / "Last 30 days" logic across all report pages.
• Jun 16, 2026 (v9.41): Google Ads conversion events now sent back to Google Ads to improve Smart Bidding; role and permission changes now take effect instantly with forced sign-out on both web and mobile.
• Source: trueprofit.io/pricing and helpdesk.trueprofit.io changelog (accessed Jul 9, 2026).

MileApp

• Jun 17, 2026 (mobile app v1.37.3): Added a Video Component to the no-code flow builder, letting field teams embed video alongside existing photo, signature, and voice-note components.
• Pricing unchanged: Free tier (IDR 0/month, 1,000 tasks, 10 vehicles/routing, 1 automation scenario), Pro (IDR 2,500,000/month, 2,500 tasks, IDR 1,000 per extra task, 50 vehicles/routing, 3 automation scenarios), Enterprise (custom quote, unlimited tasks/vehicles/scenarios).
• No new SEA payment-rail or marketplace integrations (Shopee, TikTok Shop, VietQR, PromptPay, GCash) identified for MileApp in this cycle. Product footprint remains route optimization, GPS tracking, and no-code field workflows for delivery, field sales, and field service teams.
• Source: mile.app/pricing and Apple App Store version history for MileApp Field (accessed Jul 9, 2026).

StoreHub

• Pricing unchanged: Starter $39/month, Advanced $79/month, Pro $149/month, Enterprise custom — matches the last recorded starting price of $39/month from May 6, 2026.
• Malaysia e-Invoice build-out tied to LHDN's phased mandate (mandatory since Jan 1, 2026 for businesses with RM1M-RM5M annual turnover; Jan 1, 2027 for smaller businesses): added an E-Invoice Consolidation History page in BackOffice showing monthly filing status, flagged failures, and CSV export for reconciliation. Consolidation records are available from January 2026 onward.
• Added a QR code printed directly on receipts. Customers scan it to request an e-Invoice through an LHDN-integrated page; the invoice is emailed within 30 seconds.
• Changed the e-Invoice Product Classification Code from a required to an optional field on products, letting merchants turn on e-invoicing without reclassifying their full catalog first.
• Payout fee and StoreHub-funded voucher invoices now issued weekly (every Sunday) instead of monthly.
• Source: care.storehub.com e-Invoice documentation and storehub.com/pricing (accessed Jul 9, 2026).