Marketplace Operations Software (2026)
Compare the best omnichannel ERPs and inventory sync tools for Shopee, Lazada, and TikTok Shop sellers in Southeast Asia.
To prevent overselling and sync inventory across SEA marketplaces (Shopee, Lazada, TikTok Shop), omnichannel aggregators are essential. In Indonesia, **Jubelio** and **Ginee** lead the market. In Vietnam, **Sapo** is dominant. For cross-border sellers or those based in Malaysia, **SiteGiant** and **EasyStore** provide robust marketplace integration alongside D2C storefronts.
The Tools in Detail
Jubelio
E-commerce · Freemium · Free tier · SEA only, Indonesia · ID / EN
Jubelio is an Indonesian omnichannel commerce platform that centralizes orders, stock, and fulfillment across marketplaces, webstores, and physical stores. It natively integrates Tokopedia, Shopee, Lazada, TikTok Shop, and Blibli, and bundles inventory, order management, a warehouse module, POS, and chat commerce. It is built around the realities of Indonesia's marketplace ecosystem rather than retrofitted from a Western tool.
Indonesian sellers live on Tokopedia, Shopee, and TikTok Shop simultaneously, and the operational pain is keeping stock and orders in sync across them. Global tools like Linnworks were never built for these marketplaces; Jubelio was. For a Jakarta or Surabaya brand running three-plus channels plus a physical store, it consolidates the back office in one place. It is closer to an omnichannel operations layer than a full ERP, so heavy accounting still flows to Accurate or Mekari Jurnal.
Best for: Indonesian sellers managing several marketplaces at once; Multi-channel retailers syncing online and offline stock; Distributors needing warehouse and order management together; Local brands scaling on Shopee, Tokopedia, and TikTok Shop
Ginee
E-commerce Operations · From USD 25/month · Free tier · SEA · ID / EN / TH / VI
Ginee is a cloud omnichannel commerce platform that lets online sellers manage products, stock, orders, and customers from multiple marketplaces and webstores in a single dashboard. It syncs inventory across channels to prevent overselling, handles bulk order processing and shipping labels, and adds a warehouse management system and chat tools. Operating across Indonesia, Malaysia, the Philippines, Thailand, and Vietnam, it targets sellers who have outgrown managing each marketplace seller center by hand.
SEA online sellers rarely sell on one platform; a typical Jakarta or Manila shop runs Shopee, Lazada, TikTok Shop, and maybe Tokopedia at once, and flipping between seller centers causes oversells. Ginee centralizes orders and stock across exactly those regional marketplaces, with local-language support and pricing from roughly USD 25 a month. It earns its keep once you pass a few hundred orders a month; single-channel sellers can stick with the native seller center.
Best for: SEA sellers listing on three or more marketplaces; Indonesian and Malaysian shops syncing stock across channels; Sellers scaling TikTok Shop alongside Shopee and Lazada; Small warehouses needing multi-outlet stock visibility
Sapo
Sales · From VND 269000/month · Free tier · Vietnam · VI / EN
Sapo is a Hanoi-headquartered e-commerce, omnichannel POS, and marketplace synchronization SaaS used by Vietnamese SME and mid-market retailers for online store building, Shopee Vietnam, Lazada Vietnam, TikTok Shop synchronization, multi-outlet POS, and inventory management across online and offline channels. The Vietnamese e-commerce-led alternative to KiotViet for omnichannel and marketplace-heavy operators.
Sapo is the Vietnamese-built e-commerce and omnichannel POS SaaS for SMEs and mid-market retailers, especially those with an online-heavy revenue mix. Pricing is roughly VND 269,000 to VND 1,990,000 per month depending on tier and modules, with a free tier for sub-scale online-only stores. For Vietnamese retailers with over 40 percent online revenue from Shopee, Lazada, or TikTok Shop, Sapo's marketplace synchronization typically beats KiotViet on online channel depth. KiotViet is the main competitor in Vietnam; KiotViet wins on brick-and-mortar multi-outlet operational depth, Sapo wins on online channel synchronization and omnichannel inventory. For Vietnamese SMEs with brick-and-mortar primary operations, KiotViet is usually the better pick.
Best for: Vietnamese SME retailers running online-heavy operations (40 percent plus online revenue); Vietnamese omnichannel brands synchronizing across Shopee, Lazada, TikTok Shop; Vietnamese D2C operators building Vietnamese-language online stores; Vietnamese mid-market retailers needing inventory visibility across channels
SiteGiant
Ecommerce · Paid · SEA, Malaysia, Singapore · EN / MS / ZH
SiteGiant is a Penang-headquartered multichannel ecommerce platform that lets merchants sell across Shopee, Lazada, Zalora, Facebook, WhatsApp, and their own webstore from one dashboard. It adds inventory sync, order management, an ecommerce ERP, and an online-merge-offline (OMO) module that ties physical stores to online channels. Founded in 2013, it processes over US$570 million in annual sales and is aimed squarely at Malaysian and regional SMEs.
Malaysian commerce is split across Shopee, Lazada, TikTok Shop, social channels, and physical shops, and SiteGiant is built for exactly that fragmentation. Its OMO module fits Malaysian retailers who never went purely online and still run outlets alongside marketplaces. It is strongest as a Malaysia-first platform; sellers whose volume is dominated by a single marketplace may find a lighter tool cheaper, but multichannel operators get real value from one synced inventory.
Best for: Malaysian SMEs selling on Shopee and Lazada plus a webstore; Retailers running both physical outlets and online channels (OMO); Brands needing one place to manage multichannel inventory; Growing sellers outgrowing single-store Shopify or marketplace apps
EasyStore
saas-tools · From USD 57/month · SEA · ms / en / zh
EasyStore is a unified commerce platform built for Malaysian and SEA merchants, centralising sales across an online store, Shopee, Lazada, social selling, and physical POS in one dashboard. With native Malaysian payment methods (FPX, GrabPay, Boost, DuitNow) and local logistics integrations (Pos Laju, J&T, NinjaVan), it is the most localised ecommerce SaaS in Malaysia. Over 50,000 brands use EasyStore to manage multi-channel inventory without manual syncing.
EasyStore is built specifically for the Malaysian market and has expanded to Singapore and Thailand. Its localised payments and logistics integrations save SEA merchants hours of manual work that global platforms like Shopify require plugins to solve. There are no transaction fees on any plan—a meaningful saving for thin-margin SME sellers managing high order volumes on Shopee and Lazada.
Best for: Malaysian SMEs selling on Shopee and Lazada simultaneously with one inventory pool; F&B and retail brands managing both online orders and walk-in customers from one system; Boutique and fashion brands growing from Instagram DM selling to a branded website; Multi-outlet retailers needing unified inventory and POS across physical locations
Anchanto
E-commerce · From SGD 800/month · Global, SEA, Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam · EN / ZH / ID / TH / VI / MS
Anchanto is a Singapore-headquartered SaaS for multi-marketplace e-commerce order management, warehouse management, and cross-border fulfillment used by SEA brands and 3PLs operating across Lazada, Shopee, TikTok Shop, Tokopedia, Zalora, and 100+ other marketplaces. Combines order ops, inventory sync, and warehouse management in one platform.
Anchanto is the Singapore-built multi-marketplace e-commerce ops SaaS for SEA brands with serious cross-marketplace volume. Pricing is roughly SGD 800 to SGD 5,000 per month depending on order volume, marketplace count, and warehouse modules. For SEA brands selling across Lazada, Shopee, TikTok Shop, Tokopedia, and Zalora simultaneously, Anchanto"s unified order and inventory layer pays back within two months on overselling reduction and operations time savings. For Indonesian-only brands, Sirclo is usually a better fit; Anchanto wins on cross-country SEA operations and 3PL deployments.
Best for: SEA D2C brands selling across 4+ marketplaces with 1,000+ SKUs; 3PLs and fulfillment providers managing multi-brand client operations; Cross-border SEA brands fulfilling from regional warehouses to multiple countries; Mid-market e-commerce operators graduating from marketplace native tools
SEA Operational Reasoning
Southeast Asian ecommerce is heavily marketplace-driven. Unlike Western markets where Shopify or D2C sites dominate, the bulk of GMV in SEA flows through Shopee, Lazada, and TikTok Shop. Managing stock manually across these platforms inevitably leads to stockouts, marketplace penalties, and lost sales. Operational software in this category aggregates orders into a single dashboard, pushes synchronized stock updates across all channels instantly, and often integrates with local 3PLs for streamlined fulfillment. The choice of tool is highly regional due to the need for local marketplace APIs and local courier integrations.
The questions operators actually ask.
Do I need marketplace management software?
If you process more than 50 orders a day across multiple platforms (e.g., Shopee and TikTok Shop), manual inventory management becomes unscalable and risky. An aggregator automates this.
Can Shopify manage Shopee and Lazada?
Natively, no. You need third-party apps to sync Shopify with SEA marketplaces. Many sellers prefer purpose-built regional tools like EasyStore or SiteGiant which have deeper native integrations.
What is the difference between Ginee and Jubelio?
While both excel at marketplace syncing in Indonesia, Jubelio is often viewed as a more comprehensive ERP with robust accounting features, whereas Ginee focuses heavily on multi-channel operational efficiency and WMS (Warehouse Management System).