EasyStore
Malaysia's top unified commerce platform for SMEs selling online, in-store, and on Shopee and Lazada
EasyStore is a Malaysia-built unified commerce platform best for Malaysian SMEs selling on Shopee and Lazada simultaneously with one inventory pool. Its edge is native Malaysian payment methods - FPX, GrabPay, Boost, DuitNow - plus built-in Pos Laju, J&T, and NinjaVan integration with zero transaction fees on any plan. That's a meaningful saving vs. Shopify for thin-margin marketplace sellers. However, brand-building and storefront flexibility are weaker than Shopify for D2C-first brands.
- ✓Zero transaction fees on any plan - meaningful saving vs. Shopify for thin-margin SEA SMEs
- ✓Native Malaysian payments out of the box - FPX, GrabPay, Boost, DuitNow with no extra setup
- ✓Real-time omnichannel sync across own site, Shopee, Lazada, Facebook, and Instagram shops
- ✓Built-in Pos Laju, J&T, NinjaVan integration - SEA logistics handled, no plugin marketplace required
- ×Storefront customization is weaker than Shopify for D2C-first brands wanting high design control
- ×Smaller global theme and app ecosystem than Shopify
- ×Brand recognition outside Malaysia is lower than Shopify - SG and TH expansion still in progress
- ×Starting price USD 57/month - more than basic Shopify Starter but offset by zero transaction fees
About EasyStore
EasyStore is a unified commerce platform built for Malaysian and SEA merchants, centralising sales across an online store, Shopee, Lazada, social selling, and physical POS in one dashboard. With native Malaysian payment methods (FPX, GrabPay, Boost, DuitNow) and local logistics integrations (Pos Laju, J&T, NinjaVan), it is the most localised ecommerce SaaS in Malaysia. Over 50,000 brands use EasyStore to manage multi-channel inventory without manual syncing.
Key Features
Best For
Southeast Asia Fit
EasyStore is built specifically for the Malaysian market and has expanded to Singapore and Thailand. Its localised payments and logistics integrations save SEA merchants hours of manual work that global platforms like Shopify require plugins to solve. There are no transaction fees on any plan—a meaningful saving for thin-margin SME sellers managing high order volumes on Shopee and Lazada.
- SEA
Integrations
- E-commerce
- Shopee
- Lazada
- Payment
- FPX
- GrabPay
- Boost
- DuitNow
- Logistics
- Pos Laju
- J&T Express
- NinjaVan
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Related Analysis & Guides
The questions operators actually ask.
Is EasyStore better than Shopify in Malaysia?
It depends on priorities. EasyStore wins on Malaysian payments, logistics, marketplace sync, and zero transaction fees. Shopify wins on storefront flexibility and global theme/app ecosystem. For Malaysian SMEs selling on Shopee and Lazada, EasyStore is usually the cheaper, simpler choice.
Does EasyStore sync inventory across Shopee and Lazada?
Yes, real-time inventory sync across own website, Shopee, Lazada, Facebook, and Instagram shops is the core feature. This is the main reason 50,000+ Malaysian brands use it to avoid overselling.
Does EasyStore work in Thailand?
Yes, EasyStore has expanded to Singapore and Thailand. But Malaysian coverage remains the deepest - Thai sellers may find some payment and logistics integrations less polished than in the home market.
Are there really no transaction fees?
Yes, EasyStore charges no transaction fees on any plan - you pay only the monthly subscription plus payment-gateway and shipping costs. This is a meaningful saving vs. Shopify for high-order-volume sellers.