Gupshup
Conversational AI cloud powering 45K+ brands with WhatsApp, SMS, and voice bots across SEA
Gupshup is a conversational AI platform best for SEA e-commerce brands, SMEs, and regional banks running high-volume WhatsApp, LINE, RCS, and SMS campaigns across multiple channels through one API. Its SEA edge is cost-effective WhatsApp Business API access at pay-per-message economics that work for Indonesian, Filipino, and Thai brands testing conversational marketing without infrastructure overhead. The honest caveat: at 45K+ brands the platform is broad rather than deep, and teams wanting tight vertical workflows or premium UX often prefer SleekFlow or Respond.io even at higher cost.
- ✓30+ channel coverage including WhatsApp, LINE, RCS, SMS, voice in one API
- ✓Pay-per-message model around $0.001 fits small brands testing conversational marketing
- ✓Gen AI Auto Bot Builder spins up bots from natural language in minutes
- ✓Pre-built industry bots for banking, retail, logistics, healthcare verticals
- ✓Free tier lowers the barrier for SEA SMEs to try WhatsApp Business API
- ×Broad-and-shallow feel - less polished than SleekFlow or Respond.io for specific use cases
- ×Pay-per-message gets expensive once you cross high broadcast volumes
- ×Analytics dashboard is functional rather than best-in-class
- ×No affiliate program for SEA agencies wanting to resell
About Gupshup
Gupshup is a conversational AI platform that lets brands build intelligent chatbots and automated messaging flows across 30+ channels including WhatsApp, LINE, RCS, SMS, and voice. Used by 45,000+ businesses globally, it is widely deployed in SEA for customer support, commerce, and marketing automation. The Gen AI-powered Auto Bot Builder lets teams spin up bots from natural language prompts with minimal coding required.
Key Features
Best For
Southeast Asia Fit
Gupshup processes billions of messages monthly in SEA with significant deployments across Indonesia, the Philippines, Thailand, and Vietnam. Its pay-per-message model at $0.001 per message suits both high-volume enterprises and smaller brands testing conversational marketing. The platform's WhatsApp Business API access is among the most cost-effective in the region, making it a practical choice over building direct Meta integrations from scratch.
- Global
Integrations
- Messaging
- LINE
- RCS
- SMS
- Other
- REST API
- Webhook
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The questions operators actually ask.
Is Gupshup good for Indonesian e-commerce WhatsApp automation?
Yes. Gupshup is widely used by Indonesian and Filipino e-commerce brands for WhatsApp order updates, support, and broadcast campaigns. The pay-per-message economics suit volume-sensitive D2C operators, though at very high broadcast volumes you'll want to model the costs carefully.
How does Gupshup compare to SleekFlow for SEA retailers?
It depends on what you need. Gupshup is broader in channel coverage and cheaper at low volumes; SleekFlow is more polished for LINE-heavy Thai retail and Shopify-integrated commerce. SleekFlow wins on workflow depth, Gupshup wins on API breadth and per-message pricing.
Does Gupshup support LINE for Thai brands?
Yes, LINE is one of the 30+ channels supported alongside WhatsApp, RCS, and SMS. Thai brands can run unified campaigns across LINE and WhatsApp from a single Gupshup integration, which is useful for omnichannel customer journeys.