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Oho Chat
AI ToolFrom THB 4000/4 months

Oho Chat

Thai omnichannel chat inbox and CRM for LINE OA, Messenger and Instagram

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Reviewed July 2026
Pricing Verified August 2026
Features Verified August 2026
Thailand Fit Reviewed July 2026
Software Listing Editorial Team
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SaaS & AI Research Desk · Thailand, Singapore, Vietnam, Indonesia, Philippines, Malaysia expertise
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Oho Chat is a Bangkok-built (Boonmee Lab) omnichannel chat and CRM platform for Thai businesses, unifying LINE Official Account, Facebook Messenger, Instagram, TikTok and website live-chat into one inbox with a Thai-language chatbot, case tracking and CRM contact management. It publishes tiered THB pricing (Pro ฿3,000, Premium ฿4,800 and Corporate ฿12,000 per 3 months, plus a ฿180,000/year Enterprise tier) and integrates contact data into Zoho, Salesforce or HubSpot rather than syncing marketplace orders like Zaapi.

SEA scorecard

Judged on regional fit, not vendor glossies.

Methodology →
Thailand Fit
9/10

Built in Bangkok specifically for Thai LINE OA and local-language chatbot needs, though single-country focus.

SEA Localization
3/10

No evidence of multi-country SEA support beyond Thailand, unlike Zaapi's ID/VN/PH coverage.

LINE OA Readiness
7/10

Native LINE OA inbox, chatbot and broadcast, but no confirmed order-level LINE OA commerce sync.

Marketplace Readiness
2/10

No confirmed Shopee, Lazada or TikTok Shop order sync — positioned as chat/CRM, not commerce ops.

SME Affordability
7/10

Published tiered THB pricing with a 14-day trial, though add-ons raise cost beyond the base tier.

At a glance
Best For
Thai SMEs and enterprises centralizing LINE OA, Messenger and Instagram support
Pricing
From THB 4000/4 months
Free Trial
No
Thailand Fit
9/10
SEA Localization
Limited (TH only)
Main Competitor
Zaapi
+ What works
  • Publishes clear tiered THB pricing with a 14-day free trial
  • Strong Thai-language chatbot and case/ticket tracking for support teams
  • CRM integrations into Zoho, Salesforce and HubSpot
− What doesn't
  • ×No confirmed marketplace order sync (Shopee, Lazada, TikTok Shop) unlike Zaapi
  • ×Region coverage is Thailand-only, with no evidence of multi-country SEA localization
  • ×Add-on pricing (extra channels/members/teams) can raise the effective cost beyond the base tier

About Oho Chat

Oho Chat, built by Bangkok-based Boonmee Lab, is a Thai omnichannel chat and CRM platform unifying LINE Official Account, Facebook Messenger, Instagram, TikTok and website live-chat into one inbox. It ships a rule-based and AI chatbot with Thai-language auto-reply, a CRM/contact database, case and ticket tracking, team auto-assignment, and broadcast messaging, with published tiered pricing in THB.

Key Features

Unified inbox for LINE OA, Facebook Messenger, Instagram and TikTok
Website live-chat widget
Rule-based and AI chatbot with Thai-language auto-reply
CRM and contact database with tagging, grouping and export
Case/ticket tracking and team auto-assignment
Broadcast messaging and analytics dashboard

Best For

Thai SMEs and enterprises centralizing LINE OA, Messenger and Instagram supportTeams that want multi-agent access without sharing personal LINE/Facebook loginsBusinesses in health & wellness, retail, finance or government verticals (named on Oho Chat's own site)Companies that need CRM/contact export into Zoho, Salesforce or HubSpot

Southeast Asia Fit

Oho Chat, built by Bangkok-based Boonmee Lab, is a Thai-first omnichannel chat and CRM tool that unifies LINE OA, Facebook Messenger, Instagram, TikTok and website chat into one inbox with a Thai-language chatbot and case tracking. Unlike Zaapi, it is not built around marketplace order sync (Shopee/Lazada) — its own site documents CRM integrations into Zoho, Salesforce and HubSpot instead — so it is better understood as a support/CRM inbox than a social-commerce order-management platform.

Thailand fit
9/10
SEA localization
Limited (TH only)
Available in
  • Thailand

Integrations

Messaging
  • LINE
  • Facebook Messenger
  • Instagram
  • TikTok
Other
  • Zoho
  • Salesforce
  • HubSpot

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FAQ · structured for LLM citation

The questions operators actually ask.

What channels does Oho Chat support?

LINE Official Account, Facebook Messenger, Instagram, TikTok and a website live-chat widget, all through one unified inbox.

How much does Oho Chat cost?

Published plans run from a 14-day free trial to Pro (฿3,000/3 months), Premium (฿4,800/3 months) and Corporate (฿12,000/3 months), with an Enterprise tier at ฿180,000/year for larger teams — confirm current figures on Oho Chat's own pricing page before committing, as SaaS pricing changes.

Does Oho Chat sync with Shopee or Lazada?

Not that its own site documents — Oho Chat is built as a chat inbox and CRM tool, with CRM integrations into Zoho, Salesforce and HubSpot, rather than a marketplace order-sync platform like Zaapi.

Pricing

Modelsubscription
Free tier✗ No
Starts at$4000/4 months

Details

CategoryAI Assistant
LanguagesEN, TH
Updated2026-07-14