Best CRM for Thailand Businesses 2026
Which CRM actually fits a Thai business? Readyplanet R-CRM, Zaapi, AIYA and Oho Chat compared on LINE OA support, PromptPay in chat, and the price each vendor publishes — every figure checked against the vendor's own page.
There is no single answer, because "CRM" in Thailand covers two different products. If you need a sales pipeline — leads, quotations, invoices — Readyplanet R-CRM is the Thai-built option, and it pulls LINE OA, Facebook Messenger and website chat into that pipeline through R-Chat; it publishes no price, only a 14-day trial. If what you actually run is a chat inbox, Zaapi unifies LINE OA, Facebook, Instagram, Shopee, Lazada, TikTok Shop and WhatsApp from THB 1,875 a month on annual billing. If the deciding feature is taking money inside the conversation, AIYA is the one of these four whose own site states the bot sends a PromptPay QR in the chat, and it has a free tier.
| Tool | What it actually is | LINE OA | PromptPay in chat | Price the vendor publishes |
|---|---|---|---|---|
| Readyplanet R-CRM | Sales pipeline CRM — leads, accounts, quotations and invoices | Yes, via R-Chat (with Messenger and website chat) | Not claimed | None published — figures appear only as images; 14-day free trial |
| Zaapi | Multi-channel chat inbox for retail teams | Yes | Not claimed | THB 1,875/mo on annual billing (THB 22,500/yr); Pro THB 3,150; Advanced THB 4,275 |
| AIYA | Chat commerce with checkout inside the conversation | Yes | Yes — states the bot sends a PromptPay QR in chat | Free tier THB 0; Starter THB 590/mo; Commerce THB 2,990/mo |
| Oho Chat | Thai chat inbox and light CRM | Yes, on every paid tier | Not claimed | Pro THB 4,000 per 4 months (THB 10,800/yr); 14-day trial only, no free tier |
The Tools in Detail
Readyplanet R-CRM
CRM · Paid · Thailand · TH
Readyplanet R-CRM is a sales-team CRM built in Thailand by Readyplanet, covering lead and account management, sales pipeline stages, quotations and invoices, dashboards, and workflow automation. Its companion product R-Chat consolidates website chat, LINE Official Account, and Facebook Messenger conversations in one place and converts them into R-CRM leads, which is the reason it shows up in Thai high-ticket sales teams — property, insurance, and vehicle sales — where the deal is negotiated in chat but has to be tracked like a pipeline.
R-CRM is one of the few CRMs where LINE Official Account is a first-class lead source rather than a bolted-on channel, which matters in Thailand because the entire consideration phase for high-ticket purchases happens in LINE chat. Readyplanet is a Thai company selling to Thai sales teams in Thai, so the pricing is quoted in baht per year and the support runs on local hours — both things global CRMs handle badly for a 5-person showroom. The trade-off is scope: it is a Thailand-only product with no marketplace or cross-border SEA coverage, and the published packages bundle only three users, so headcount growth is a real cost line.
Best for: Thai car dealerships and showrooms tracking long, finance-dependent deals; Property and insurance sales teams that negotiate in LINE chat; Thai SMEs replacing spreadsheet pipelines with a local-language CRM; Sales managers who need visibility when reps own the customer relationship
Zaapi
AI Assistant · From THB 1875/month · SEA, Thailand, Indonesia, Malaysia, Philippines, Vietnam, Singapore · EN / TH / ID / VI
Zaapi is a Bangkok-headquartered conversational commerce platform that unifies WhatsApp, LINE, Facebook, Instagram, and marketplace (Shopee, Lazada, TikTok Shop) messages into one AI-powered inbox. Used by thousands of SEA retailers to automate customer support, manage orders, and run broadcast marketing campaigns with a specialized AI agent for local language intents.
Zaapi is built specifically for the 'social commerce' reality of Southeast Asia, where sales happen in chat apps rather than web checkouts. Unlike Western platforms like Intercom, Zaapi prioritizes LINE OA (critical for Thailand) and Shopee/Lazada integrations. Their AI agent is particularly strong at handling the informal 'social' language used by SEA buyers, making it the de facto standard for high-volume Thai and Indonesian retail teams.
Best for: Thai retailers relying on LINE OA and TikTok Shop for sales; Indonesian and Malaysian SMEs managing high WhatsApp volume; SEA e-commerce brands syncing support with Shopify and Marketplaces; Multi-country SEA teams needing a unified view of social commerce chats
AIYA
AI · Freemium · Free tier · Thailand · TH / EN
AIYA is a Bangkok-headquartered AI company founded in 2017 by MeGenius Company Limited that provides an all-in-one AI platform for Thai SMEs, spanning LINE OA chatbots, AI CRM, voucher/O2O marketing, and its AiCommerce suite that closes sales inside Facebook, Instagram, and LINE chats. AiCommerce generates PromptPay QR codes directly in chat and auto-verifies payment slips through SlipOK, letting Thai sellers confirm orders around the clock without manual bank checks.
AIYA is built in Bangkok specifically for the Thai market: it generates PromptPay QR codes natively inside chat, auto-verifies payment slips through the Thai SlipOK service, and integrates with LINE Official Account, the dominant chat channel for Thai SME commerce.
Best for: Thai SMEs selling through Facebook, Instagram, and LINE; Thai online sellers wanting automated PromptPay checkout in chat; Retailers syncing orders across Lazada, Shopee, and TikTok Shop in Thailand; F&B, beauty, and service businesses using LINE Official Account for support
Oho Chat
AI Assistant · From THB 4000/4 months · Thailand · EN / TH
Oho Chat, built by Bangkok-based Boonmee Lab, is a Thai omnichannel chat and CRM platform unifying LINE Official Account, Facebook Messenger, Instagram, TikTok and website live-chat into one inbox. It ships a rule-based and AI chatbot with Thai-language auto-reply, a CRM/contact database, case and ticket tracking, team auto-assignment, and broadcast messaging, with published tiered pricing in THB.
Oho Chat, built by Bangkok-based Boonmee Lab, is a Thai-first omnichannel chat and CRM tool that unifies LINE OA, Facebook Messenger, Instagram, TikTok and website chat into one inbox with a Thai-language chatbot and case tracking. Unlike Zaapi, it is not built around marketplace order sync (Shopee/Lazada) — its own site documents CRM integrations into Zoho, Salesforce and HubSpot instead — so it is better understood as a support/CRM inbox than a social-commerce order-management platform.
Best for: Thai SMEs and enterprises centralizing LINE OA, Messenger and Instagram support; Teams that want multi-agent access without sharing personal LINE/Facebook logins; Businesses in health & wellness, retail, finance or government verticals (named on Oho Chat's own site); Companies that need CRM/contact export into Zoho, Salesforce or HubSpot
SEA Operational Reasoning
Two things decide this in Thailand, and only one of them is the CRM feature list. The first is LINE OA: it is where the customer already is, so a tool that cannot pull LINE threads into the same record as the deal is not a Thai CRM, whatever it is elsewhere. All four tools here carry it. The second is where the money is taken. A Thai buyer who sells in chat wants the customer to pay without leaving the chat, and that is a much rarer feature than LINE support — of these four, only AIYA claims it on its own site. Price transparency splits the field the same way: three of the four publish figures in baht, while Readyplanet publishes its pricing only as images, so the number cannot be quoted here.
Related Expert Guides
The questions operators actually ask.
Does a CRM for Thailand need LINE OA integration?
In practice yes, and the market reflects it — all four tools compared here connect LINE OA, and Readyplanet R-CRM routes it into the sales pipeline alongside Facebook Messenger and website chat. A CRM without it means someone re-types the conversation.
Which of these can take a PromptPay payment inside the chat?
AIYA. Its own site states the bot sends a PromptPay QR directly in the conversation, so the customer does not leave the chat to pay. Zaapi, Oho Chat and Readyplanet R-CRM do not advertise payment capability — they hand the conversation off to whatever checkout you already use. Checked 19 August 2026.
Why is there no price for Readyplanet R-CRM?
Because it does not publish one in text. Its pricing page presents the figures as images, so there is no quotable number; what it does state is a 14-day free trial. The other three publish baht figures on their own sites.
What about Shopline or Freshworks for a Thai CRM?
Neither is a CRM. Shopline is an e-commerce platform — its LINE integration is real and well documented, but its own help centre returns nothing for PromptPay, so treat any claim of native PromptPay support as unverified. Freshworks is a global service desk that states no Thai-language support on its CRM page. Both may suit other jobs; neither is the Thai CRM answer.