Shopline
Hong Kong-founded omnichannel commerce SaaS used by 500,000+ Asian merchants for webstores, POS, and social commerce
Shopline is best for Southeast Asian ecommerce brands that need strong omnichannel and localized payment support. It is especially strong in Thailand and Hong Kong due to O2O retail integrations, deep LINE Official Account support and regional commerce workflows. Thai payments are the gap: the vendor documents no PromptPay support. However, advanced app ecosystem flexibility is still weaker than Shopify.
Judged on regional fit, not vendor glossies.
Market-leading LINE Official Account integration and O2O retail sync. Held back from a perfect score because the vendor documents no PromptPay support and publishes no Thailand payment page, so a Thai seller still has to add their own gateway.
Strong support for TH, VN, MY, and HK local commerce infrastructure.
Market-leading native sync for order status and broadcasts via LINE.
Native, high-speed API sync with Shopee, Lazada, and TikTok Shop.
Higher entry cost than DIY, but eliminates 5-7 paid apps required on Shopify.
Expanded TikTok Shop Connector
Shopline launched an improved native connector for TikTok Shop, enabling real-time mapping for Thai and Vietnamese tax codes.
- ✓Native sync with Shopee, Lazada, and TikTok Shop
- ✓Seamless O2O (Online-to-Offline) POS for physical retail
- ✓Deep LINE Official Account support: channel integration, broadcast, 1:1 chat and order-update notifications
- ×Smaller third-party app marketplace than Shopify
- ×English support can be slower than Thai/Chinese support
- ×Checkout customization is limited on lower tiers
About Shopline
Shopline is a Hong Kong-headquartered omnichannel commerce platform used by 500,000+ Asian merchants across Taiwan, Hong Kong, Singapore, Malaysia, and Vietnam. It bundles webstore building, social commerce (Facebook/Instagram/WhatsApp), and physical POS systems into a single dashboard, competing with Shopify for the "Shopify of Asia" title with deeper local language and payment support.
Key Features
Best For
Southeast Asia Fit
Shopline is the realistic "Shopify of Asia" because its product was built for the specific fragmented reality of Asian commerce (social selling, O2O, and regional logistics). Pricing is roughly USD 50 to USD 800 per month depending on tier. For SEA brands that prioritize social commerce and physical POS integration alongside their webstore, Shopline typically beats Shopify on local support and pre-integrated local payment/shipping modules. Shopify wins on the global app ecosystem; Shopline wins on Asian-native operational depth. For Taiwanese and Hong Kong merchants, it is the de facto standard.
- Thailand fit
- 8/10
- SEA localization
- Strong (TH, VN, MY, HK)
- Global
- SEA
- Taiwan
- Hong Kong
- Singapore
- Malaysia
- Vietnam
- Indonesia
Integrations
- E-commerce
- Shopee
- Lazada
- TikTok Shop
- Shopify
- Messaging
- LINE
- WhatsApp Business API
- Payment
- Visa
- Mastercard
- UnionPay
- JCB
- AMEX
- Apple Pay
- Google Pay
- PayPal
- Stripe
- Airwallex
- GrabPay
- Atome
- Logistics
- SF Express
- Kerry Logistics
- Lalamove
- Ninja Van
- SkyNet
- DHL eCommerce
- J&T Express
- Other
- Cin7 Omni
- ↗369 help-centre results for LINE, including 'Connect with LINE | Channel Integration', 'LINE Broadcast | Message Center', 'LINE@ 1:1 Chat in Message Center' and 'LINE Order Update Notification'.verified 2026-08-19
- ↗No results for 'PromptPay' in SHOPLINE's own help centre; shopline.com/payment-partner names no PromptPay and no Thailand.verified 2026-08-19
- ↗Re-checked in a browser: the payment-partner page names PayPal, OceanPayment and ATOME as its payment channels. It contains no occurrence of 'PromptPay' and no occurrence of 'Thailand'.verified 2026-08-21
- ↗SHOPLINE publishes no Thailand payment page: the Thailand payment-country URL redirects to /pricing, which mentions Thailand zero times.verified 2026-08-21
- ↗Shopline Official Website
- ↗Shopline Pricing Plans
- ↗SEA Operational Audit 2026
We verify pricing and features via official vendor documentation and live platform audits. Software-listing.com is independent and may earn affiliate commissions from some links.
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The questions operators actually ask.
Is Shopline good for Thailand?
Shopline's LINE integration is real and documented — its help centre covers LINE channel integration, LINE broadcast, 1:1 chat in the Message Center and LINE order-update notifications. Its PromptPay support is a different matter: the vendor's own help centre returns no results for PromptPay and its payment-partner page does not name it, so we make no PromptPay claim. Thai sellers should confirm payment methods with Shopline directly (checked 19 August 2026).
Is Shopline cheaper than Shopify?
While the base price is similar, Shopline is often cheaper overall for Asian sellers because it includes marketplace sync and local payments that require paid apps on Shopify.
Does Shopline sync with Shopee and Lazada?
Yes, Shopline features a native, real-time API sync for inventory and orders across Shopee, Lazada, and TikTok Shop.