Shopline
SaaS commerce omnichannel asal Hong Kong yg dipakai 500.000+ merchant Asia untuk webstore, POS, dan social commerce
Apa itu Shopline?
Shopline paling cocok untuk brand e-commerce Asia Tenggara yg butuh dukungan omnichannel dan payment lokal yg kuat. Khususnya di Thailand dan Hong Kong, Shopline unggul berkat integrasi ritel O2O dan workflow commerce regionalnya. Catatan jujurnya, fleksibilitas ekosistem app-nya memang masih kalah dibanding Shopify.
Judged on regional fit, not vendor glossies.
Market-leading LINE Official Account integration and O2O retail sync. Held back from a perfect score because the vendor documents no PromptPay support and publishes no Thailand payment page, so a Thai seller still has to add their own gateway.
Strong support for TH, VN, MY, and HK local commerce infrastructure.
Market-leading native sync for order status and broadcasts via LINE.
Native, high-speed API sync with Shopee, Lazada, and TikTok Shop.
Higher entry cost than DIY, but eliminates 5-7 paid apps required on Shopify.
Expanded TikTok Shop Connector
Shopline launched an improved native connector for TikTok Shop, enabling real-time mapping for Thai and Vietnamese tax codes.
- ✓Sinkronisasi native dengan Shopee, Lazada, dan TikTok Shop
- ✓POS O2O (Online-to-Offline) yang mulus untuk ritel fisik
- ✓Dukungan LINE OA mendalam: integrasi channel, broadcast, chat 1:1, dan notifikasi status order
- ×Marketplace aplikasi pihak ketiga lebih kecil dibanding Shopify
- ×Dukungan bahasa Inggris bisa lebih lambat dibanding Thai/Mandarin
- ×Kustomisasi checkout terbatas di tier yg lebih rendah
Tentang Shopline
Shopline adalah platform commerce omnichannel bermarkas di Hong Kong yg dipakai 500.000+ merchant Asia di Taiwan, Hong Kong, Singapura, Malaysia, dan Vietnam. Menggabungkan pembangun webstore, social commerce (Facebook/Instagram/WhatsApp), dan sistem POS fisik dalam satu dashboard, bersaing dengan Shopify untuk gelar 'Shopify of Asia' dengan dukungan bahasa dan payment lokal yg lebih dalam.
Fitur Utama
Cocok Untuk
Kecocokan Asia Tenggara
Shopline is the realistic "Shopify of Asia" because its product was built for the specific fragmented reality of Asian commerce (social selling, O2O, and regional logistics). Pricing is roughly USD 50 to USD 800 per month depending on tier. For SEA brands that prioritize social commerce and physical POS integration alongside their webstore, Shopline typically beats Shopify on local support and pre-integrated local payment/shipping modules. Shopify wins on the global app ecosystem; Shopline wins on Asian-native operational depth. For Taiwanese and Hong Kong merchants, it is the de facto standard.
- Thailand fit
- 8/10
- SEA localization
- Strong (TH, VN, MY, HK)
- Global
- SEA
- Taiwan
- Hong Kong
- Singapore
- Malaysia
- Vietnam
- Indonesia
Integrasi
- E-commerce
- Shopee
- Lazada
- TikTok Shop
- Shopify
- Messaging
- LINE
- WhatsApp Business API
- Payment
- Visa
- Mastercard
- UnionPay
- JCB
- AMEX
- Apple Pay
- Google Pay
- PayPal
- Stripe
- Airwallex
- GrabPay
- Atome
- Logistics
- SF Express
- Kerry Logistics
- Lalamove
- Ninja Van
- SkyNet
- DHL eCommerce
- J&T Express
- Other
- Cin7 Omni
- ↗369 help-centre results for LINE, including 'Connect with LINE | Channel Integration', 'LINE Broadcast | Message Center', 'LINE@ 1:1 Chat in Message Center' and 'LINE Order Update Notification'.verified 2026-08-19
- ↗No results for 'PromptPay' in SHOPLINE's own help centre; shopline.com/payment-partner names no PromptPay and no Thailand.verified 2026-08-19
- ↗Re-checked in a browser: the payment-partner page names PayPal, OceanPayment and ATOME as its payment channels. It contains no occurrence of 'PromptPay' and no occurrence of 'Thailand'.verified 2026-08-21
- ↗SHOPLINE publishes no Thailand payment page: the Thailand payment-country URL redirects to /pricing, which mentions Thailand zero times.verified 2026-08-21
- ↗Situs Resmi Shopline
- ↗Paket Harga Shopline
- ↗SEA Operational Audit 2026
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Bandingkan Shopline dengan Alternatif
Analisis berdampingan Shopline vs tools top lain di E-commerce.
Alternatif Terbaik untuk Shopline
Cari yang lain? Jelajahi kompetitor top untuk Shopline di SEA.
Analisis & Panduan Terkait
The questions operators actually ask.
Apakah Shopline bagus untuk pasar Thailand?
Ya, tapi karena LINE-nya, bukan pembayarannya. Help centre SHOPLINE punya sekitar 370 artikel soal LINE — integrasi channel, broadcast, chat 1:1, notifikasi order. PromptPay tidak pernah disebut vendor dan pencarian di help centre-nya nihil, jadi seller Thai tetap harus pasang payment gateway sendiri (dicek 21 Agustus 2026).
Apakah Shopline lebih murah daripada Shopify?
Harga dasarnya mirip, tapi Shopline biasanya lebih hemat overall buat seller Asia karena sudah termasuk marketplace sync dan payment lokal yg di Shopify butuh aplikasi berbayar.
Apakah Shopline sync dengan Shopee dan Lazada?
Ya, Shopline punya sinkronisasi API native dan real-time untuk inventory dan order di Shopee, Lazada, dan TikTok Shop.