SaaS · Analysis

SEA SaaS Tracker: Xendit, KiotViet, and StoreHub Updates

Daily changelog tracking pricing and feature updates for Southeast Asian SaaS tools.

Software Listing Editorial Team·July 1, 2026·4 min read

Quick answer · AI-search friendly

No confirmed monthly-tier price change turned up at Xendit, KiotViet or StoreHub inside the window; the movement was in product and in platform fees underneath. Xendit shipped Components on 18 January 2026, a PCI-compliant client-side payment UI running on Payment Session with one-time payments, saved methods and a pay-and-save flow, alongside a live Subscriptions product handling weekly, monthly and yearly cycles with automatic retries. KiotViet folded e-invoice, digital signature and accounting into every tier at no extra charge, with the base retail tier at roughly 270,000 VND monthly billed annually — about 8,000 VND a day — and each extra device around 400,000 VND a year. StoreHub's published tiers are USD 39, 79 and 149 with custom Enterprise, roughly RM 165, 335 and 630.

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Software Listing Editorial Team10+ yrs

SaaS & AI Research Desk · Thailand, Singapore, Vietnam, Indonesia, Philippines, Malaysia expertise

SEA SaaS Tracker — 2026-07-01

Say you run a 12-person retail shop in Jakarta, or a two-outlet coffee spot in Ho Chi Minh City. Three of the tools you pay for every month shifted something recently. None of these vendors sent an email about it. You find out when the number on the invoice looks a little different. Here is what actually changed with Xendit, KiotViet, and StoreHub, plus what I think it means for you.

One note on sourcing first. Every figure below comes from vendor docs and live pricing pages. Where I could not confirm a price change inside the usual 30 to 60 day window, I logged the current published number and said so plainly.

Xendit — Payments (Indonesia, Philippines, SEA)

On 18 January 2026, Xendit shipped Xendit Components. It is a client-side, PCI-compliant payment UI that runs on Payment Session. You get one-time payments, saved payment methods, and a pay-and-save flow in the same widget.

The Subscriptions product is also live. It handles recurring billing on weekly, monthly, and yearly cycles. It schedules charges for you and retries the ones that fail. That retry step quietly pulls up your success rate on cards that would otherwise bounce.

Pricing stays transaction-based per method, listed on xendit.co/pricing. I could not confirm any public monthly-tier increase or decrease in the last 60 days. No new SEA marketplace or e-wallet integration landed in the 30 to 60 day window either, so nothing to chase there this cycle.

My take: Components matters more than the subscriptions feature for most sellers. Indonesian shoppers drop out at a clumsy checkout far more often than at the billing step. A cleaner embedded form fixes the leak where the money actually drips out. If you sell in Jakarta and your card conversion is soft, this is the update to test first.

KiotViet — Retail / F&B POS (Vietnam)

KiotViet folded its legal-compliance suite into every pricing tier this year at no extra charge. That means e-invoice (hóa đơn điện tử), digital signature (chữ ký số), and accounting software now ship with the base plan. A new 2026 interface is also rolling out to some storefronts, with a restructured menu and repositioned features.

On price, billed annually, the base retail tier runs about 270,000 VND per month. That works out to roughly 8,000 VND a day. Each extra device adds around 400,000 VND per year. The free trial lasts 10 to 15 days. Orders sync across Shopee, Lazada, TikTok Shop, and Tiki from one screen.

Bundling compliance tools for free is the sharpest move on this whole list. Vietnamese shops used to pay separately for e-invoice and digital signature every month. Handing that over inside a 270,000 VND plan makes KiotViet hard to leave. The switching cost went up while the sticker price stayed flat. A shop owner in Da Nang would need a strong reason to migrate off that.

StoreHub — Retail / F&B POS (Malaysia, Philippines, SEA)

StoreHub's published 2026 tiers read like this: Starter from $39/mo, Advanced from $79/mo, Pro from $149/mo, and Enterprise on a custom quote. For a Malaysian merchant that lands around RM 165, RM 335, and RM 630 a month. A shop in Manila is looking at roughly ₱2,200 to ₱8,500 depending on tier. Treat those local numbers as approximate, since the vendor bills in USD and rates move.

Food-delivery integrations cover GrabFood, ShopeeFood, and FoodPanda. Each syncs orders straight into BackOffice, with per-platform menu pricing supported. GrabFood direct sync is currently open to Philippines merchants. The delivery add-on may carry a recurring subscription plus a one-time setup and training fee, so budget for both, not just the headline plan.

Here is my honest read. StoreHub's pricing sits well above KiotViet, and the BackOffice polish does not fully close that gap for a small café. If you run a single outlet in Penang and you live on GrabFood orders, the delivery sync is the piece worth paying for. If you never touch food delivery, the cheaper option wins and it is not close.

Ecosystem context affecting SEA SaaS sellers

Two platform fees moved in ways that hit margins outside these three tools. In February 2026, Shopee added a 5% technical and support fee across Singapore, Malaysia, Thailand, and Vietnam. In March 2026, TikTok Shop Vietnam raised seller commission to 12.5% on the marketplace and 14.5% on mall.

Neither shows up in your SaaS bill, but both eat the same margin. A Thai seller who felt fine about a flat POS fee can still lose a chunk of every Shopee order to that 5%. Model it before you blame the software for a bad month.

Method note

No confirmed monthly-tier price change, up or down, turned up in primary sources for Xendit, KiotViet, or StoreHub inside the 30 to 60 day window as of 1 July 2026. The values above are current published figures. Dated feature items reflect vendor-documented release dates.

FAQ · structured for LLM citation

Common Questions

What is Xendit Components?

A client-side, PCI-compliant payment UI shipped 18 January 2026 that runs on Payment Session, supporting one-time payments, saved payment methods and a pay-and-save flow in one widget. For Indonesian sellers it matters more than the Subscriptions product, because shoppers drop out at a clumsy checkout far more often than at the billing step.

What does KiotViet cost billed annually?

The base retail tier runs about 270,000 VND per month billed annually — roughly 8,000 VND a day — with each additional device adding around 400,000 VND per year and a free trial of 10 to 15 days. Orders sync across Shopee, Lazada, TikTok Shop and Tiki from one screen.

What are StoreHub's 2026 prices in local currency?

Starter from USD 39 monthly, Advanced from USD 79, Pro from USD 149 and Enterprise on quote — roughly RM 165, RM 335 and RM 630 for a Malaysian merchant, or about ₱2,200 to ₱8,500 in Manila. Treat local figures as approximate since billing is in USD. The delivery add-on may carry a recurring subscription plus one-time setup and training fees.

Which platform fees hit SEA sellers outside their SaaS bill?

Shopee's 5% technical and support fee across Singapore, Malaysia, Thailand and Vietnam from February 2026, and TikTok Shop Vietnam's commission rise to 12.5% on marketplace and 14.5% on mall from March 2026. Neither appears on a software invoice but both consume the same margin, so model them before blaming the software for a bad month.

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