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Gupshup
AI ToolFrom $6000/monthAffiliate Program

Gupshup

Conversational AI platform for messaging — formerly Active.Ai, rebranded to Gupshup

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4.4/5 · 178 reviews
via G2, Capterra or Trustpilot

About Gupshup

Active.Ai is a Singapore-headquartered conversational AI SaaS used by SEA retail banks, wealth managers, and financial institutions for customer service automation, transaction inquiry handling, account opening assistance, and product cross-sell across web chat, mobile app, WhatsApp, and voice channels. Used by Axis Bank, HDFC Bank, OCBC, RHB Bank, and major SEA financial institutions for natural-language banking conversations across English, Bahasa, Thai, Vietnamese, and Mandarin.

Key Features

Banking-specific conversational AI with intent recognition trained on financial services dialogues
Multi-language support across English, Bahasa, Thai, Vietnamese, Tagalog, Mandarin
Transaction inquiry, account-opening, and product cross-sell automation
Voice and chat channel coverage including WhatsApp, web, mobile, IVR
Banking core system integration with Temenos, FIS, Finastra, and major core banking platforms
Compliance-aware conversation logging for MAS, OJK, BNM, BSP audit trails

Best For

SEA retail banks automating customer service inquiries at scaleSEA wealth managers handling product information and transaction queriesSEA digital banks needing conversational onboarding and customer engagementBanking customer experience teams reducing call center volume

Pricing

Modelsubscription
Free tier✗ No
Starts at$6000/month

Affiliate Program

Commission: ISV Partner Program — not a traditional affiliate commission
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Details

CategoryAI Assistant
LanguagesEN, ID, TH
Updated2026-05-06