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HitPay

Singapore-built omnichannel payment platform for SEA SMEs

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•Reviewed May 2026

•Pricing Verified May 2026

•Features Verified May 2026

•Thailand Fit Reviewed May 2026

Reviewed & verified by

Software Listing Editorial Team10+ yrs

SaaS & AI Research Desk · Thailand, Singapore, Vietnam, Indonesia, Philippines, Malaysia expertise

Quick answer · AI-search friendly

HitPay is the best payment gateway for SEA SMEs needing a mix of online checkout, physical POS, and payment links. It offers superior support for local rails like PayNow and PromptPay with no-code tools for micro-merchants.

SEA scorecard

Judged on regional fit, not vendor glossies.

Methodology →

Thailand Fit

9/10

Strong native PromptPay support and localized Thai onboarding.

SEA Localization

10/10

Covering all major SEA payment rails with a single integration.

LINE OA Readiness

7/10

Strong link-based payment flows ideal for LINE OA chat-to-pay.

Marketplace Readiness

6/10

Focused on D2C and physical retail rather than marketplace payouts.

SME Affordability

10/10

Perfect for small teams with zero upfront or monthly costs.

At a glance
Best For	SMEs and micro-merchants in Singapore and Malaysia
Pricing	Paid
Free Trial	Yes
Thailand Fit	9/10
SEA Localization	Excellent (SG, MY, TH, ID, PH)
Main Competitor	Stripe

+ What works

✓Native support for PromptPay and PayNow QR
✓No monthly fees; pay-per-transaction pricing
✓Excellent Shopify and WooCommerce plugins

− What doesn't

×Support response times can lag for micro-merchants
×Physical POS terminals currently limited in some markets

About HitPay

HitPay is a Singapore-headquartered payment platform designed specifically for SMEs and micro-merchants in Southeast Asia. It provides a comprehensive suite of payment tools, including a payment gateway for e-commerce, physical POS terminals, and a link-based payment system, supporting local payment methods like PayNow, GrabPay, and DuitNow.

Key Features

✓ Omnichannel payment acceptance (online and offline)

✓ Support for local SEA payment methods (PayNow, DuitNow, QRIS, etc.)

✓ No-code payment links and QR code generation

✓ Integrated POS system and physical card terminals

✓ Direct integration with Shopify, WooCommerce, and Wix

✓ Automated bookkeeping and payout reconciliation

Best For

SMEs and micro-merchants in Singapore and MalaysiaE-commerce sellers needing a simple payment integrationService-based businesses using payment linksRetailers looking for an affordable omnichannel solution

Southeast Asia Fit

HitPay is a leading payment provider for SEA SMEs, known for its transparent pricing and focus on local payment rails. It is particularly popular in Singapore for its seamless PayNow integration and is rapidly expanding its footprint across the region with localized payment solutions for each market.

Thailand fit: 9/10
SEA localization: Excellent (SG, MY, TH, ID, PH)

Available in

Singapore
Malaysia
Philippines
Indonesia
Thailand
Vietnam

Integrations

E-commerce: Shopify
WooCommerce
Wix
Magento
PrestaShop
Ecwid
OpenCart
Odoo
Shopcada
EasyStore
Shoplazza
Payment: PayNow
GrabPay
ShopeePay
DuitNow
QRPH
VietQR
PromptPay
QRIS
Apple Pay
Google Pay
WeChat Pay
AliPay

Sources & verification

We verify pricing and features via official vendor documentation and live platform audits. Software-listing.com is independent and may earn affiliate commissions from some links.

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